On this episode of the Openwork podcast, we look at luxury pricing. Of course, we’ve already done a deep dive on how watches are priced. (Check out our episode with Mike Margolis of Czapek and Singer Reimagined for that.) However, in the past, we’ve largely focused on how inputs like cost of labor, materials, inflation and currency exchange impact pricing. But there’s of course more that goes into pricing for watches and luxury goods more broadly. There are considerations like brand value, product positioning as well as consumer psychology that also impact pricing. And that’s what we explore today – those other more nebulous, but equally significant, inputs into pricing.
To help us with that we have the perfect guest: Katharine K. Zarrella is a writer, editor, and the Fashion Critic-at-Large at Document Journal. With a background as Fashion Director at the Wall Street Journal's Off Duty section and as a lecturer at Parsons School of Design and Central Saint Martins, she has contributed to numerous renowned publications, including Harper's Bazaar, The Business of Fashion, and most recently The New York Times, where she recently published the guest essay: Obscene Prices, Declining Quality: Luxury Is in a Death Spiral.
Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.
You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.
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