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May 13, 2025 16 mins

In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish.

✨ Here's what we cover:

Why shorter, more digestible offers are gaining traction

How small, focused products can lead to MORE wins

The magic of meeting your audience where they are (spoiler: they’re busy)

Real talk on perfectionism, overdelivering, and what’s actually helpful

If you’ve been feeling pressure to “do more” in your programs, this episode is your permission slip to do less — better. 🙌

PS. Sign up for the First Offer Fast Track waitlist at https://firstofferfastrack.com

 

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