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July 29, 2025 18 mins

In this episode of the Optimized Online Marketing podcast, I’m breaking six main types of online offers, including online courses, so that you can figure out which one is the best fit for you and your business.

Here’s what we cover:

✅ Why online courses are often overhyped as the go-to online offer ✅ The six core types of online offers:

  • 1:1 Services – The easiest way to start selling what you know

  • Group Coaching Programs – High-impact with more flexibility than courses

  • Online Workshops – Great for testing ideas and building your audience

  • Online Courses – When it is the right fit, here’s what to consider

  • Resources – Digital resources such as templates, worksheets, premade files

  • Membership Sites – For long-term growth and recurring revenue

✅ Real talk about what it takes to build each type of offer (and avoid burnout) ✅ How to choose a format that’s sustainable and profitable

If you’ve been stuck thinking your first offer has to be a full-blown course, this episode is your permission slip to start simpler and smarter.

PS. Join us inside the First Offer Fast Track a free 5-day challenge that helps you create your first online offer without getting overwhelmed. Sign up at https://firstofferfasttrack.com

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