What happens when a CPA becomes more than just a number cruncher? In this episode, we sit down with Chris Rux—Partner at Cherry Bekaert and community-focused connector in Tampa—who breaks the mold of a traditional accountant. Chris shares how his journey from Alabama to Tampa shaped his perspective on success, family, and business.
From starting out in pre-med to becoming a trusted advisor for businesses across hospitality, life sciences, and even sports, Chris dives into the importance of self-awareness, building genuine relationships, and the real value of financial planning beyond compliance.
He opens up about lessons learned through failure, his investment philosophy, and what it means to create a legacy not just for wealth, but for personal fulfillment. Plus, hear about his upcoming trip to Spain as his son trains with Real Madrid!
What you'll learn in this episode:
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What it really means to be a modern CPA
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Why emotional intelligence and honesty are critical in business
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How to balance career ambitions with family values
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The pitfalls of chasing success on social media
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Chris’s tips on legacy planning, trust structures, and building generational wealth
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