What does it take to pull off a Super Bowl ad? This week on Humans & Brands, host Lauren Douglass sits down with Vinny Rinaldi, Head of Media & Analytics at Hershey’s, to uncover the strategy, creativity, and chaos behind Reese’s latest big game moment. From meticulous planning to multi-agency collaborations, Vinny reveals the highs and headaches of executing one of the year’s most anticipated marketing plays.
But it’s more than just ads. Vinny’s relentless curiosity and passion have fueled his career across agencies, platforms, and at the iconic chocolate brand. Tune in for an energetic deep dive into what makes a campaign truly successful, why integration is key, and how a well-placed Super Bowl spot can send sales skyrocketing overnight. You don’t want to miss this one.
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