In Episode 4 of Playback Pioneers, Bleuenn Le Goffic (VP Business Transformation at Accedo) takes the mic to grill Patrick Costello (Senior Director, Business Development at Qualcomm) on what it really takes to push media forward in a tech-first but trust-starved world.
This one dives deep into:
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Why XR is more than a gimmick
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Where AI is changing the rules for sports and video
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The value of audience trust in a hype-filled industry
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And the personal stuff too: including what Patrick would call the reality TV show based on his career (you’ll either cringe or clap)
00:00 – Introduction to Playback Pioneers 02:00 – Bleuenn Takes the Host Role 03:00 – Exploring XR and Immersive Media 05:51 – Qualcomm’s Role in the XR Ecosystem 12:03 – Building Business Cases in Immersive Media 18:07 – Audience Engagement and Technology Adoption 24:05 – The Changing Vendor-Customer Relationship 29:48 – AI’s Impact on Media and Content 36:04 – Future of Data Strategy in Immersive Tech 36:54 – AI in Sports and Conversational Interfaces 39:41 – The "When, Not If" of AI Adoption 40:45 – Collaboration & Creativity in AI 42:31 – AI Disruption in Video Production 44:30 – Industry Innovation & Shifting Mindsets 46:52 – Ecosystem Collaboration in Tech 49:47 – Personal Reflections and Insights 52:31 – Empathy in Global Collaboration 54:30 – Quickfire Qs: Reality TV & Curveballs
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