Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it!
In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are important, but some tasks are better left to specialists.
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