In this insightful episode of Qredible Live, host Brian Fitzpatrick welcomes Pierre Killeen, a leading voice in Canadian cannabis policy and Executive Director of the Cannabis Standards Alliance of Canada (CSAC). Together, they unpack the growing crisis of trust in the cannabis industry—and how CSAC is tackling it head-on through standards, self-regulation, and industry collaboration.
🧭 What You’ll Learn Segment 1: What is CSAC?The origins and mission behind CSAC
Why the industry needs rigorous, science-based standards
The core pillars: Quality, Compliance, Certification, Empowerment
How CSAC differs from traditional regulators and labs
Recap of CSAC’s first Standards Workshop
Who’s at the table: labs, licensed producers, industry leaders
The birth of the CSAC Quality Label and what it means for consumers
Key challenges in sampling, testing, and labeling THC
Why Canada’s federal model still has blind spots
The U.S. “patchwork” challenge: innovation meets inconsistency
Cross-border lessons: what each market can learn from the other
How CSAC could inspire global standardization efforts
Upcoming CSAC initiatives: proof of concept, certifications, education
Bringing transparency to medical cannabis patients
How digital tools and tech partnerships can drive change
How companies can join the movement via cansac.org
Pierre’s vision: A more trustworthy, transparent cannabis ecosystem
Why now is the moment for industry-led change
A call to action for labs, brands, and advocates to get involved
Lawyer, public affairs veteran, cannabis policy expert
Former exec at HEXO and Cannabis Council of Canada
Now leading CSAC in developing and enforcing voluntary standards
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