In this week’s Qredible Live Broadcast, host Brian Fitzpatrick, CEO of Qredible welcomes Michael Gaman, the CEO of Yerbalist and a trailblazer in digital marketing for the cannabis industry. Known as the "Robin Hood of Restricted Ads," Michael shares his expertise on navigating strict advertising rules for regulated products like cannabis.
From unlocking social media's potential to amplifying digital strategies, Michael dives into the complexities and opportunities of cannabis marketing while sharing actionable advice for businesses. The discussion also touches on common missteps in the industry and the delicate balance between compliance and conversion.
Key Topics Discussed:
Introducing Michael Gaman
Challenges in Cannabis Marketing
Michael’s Journey and Expertise
How to Build a Winning Digital Strategy
The Compliance vs. Conversion Debate
Audience Engagement and Growth Tips
Looking Ahead: Opportunities for the Cannabis Industry
Special Mentions:
Next Week’s Episode: Don’t miss a special mentorship-focused episode featuring Brian Fitzpatrick and Phil Huff from Focal Point Coaching. Tune in for insights and advice tailored for young entrepreneurs and emerging CEOs in the cannabis space.
Episode Links:
Join the Conversation: Have a question for Michael or want to learn more about cannabis advertising? Connect with the team on social media or visit the Qredible website to stay updated.
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