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July 2, 2025 β€’ 54 mins

In this episode, Anthony sits down with Alanna Ostvik , founder of Pour Sport, a nonalcoholic wine import business in Toronto. They discuss the rise of quality nonalcoholic beverages, the importance of 0.0% alcohol content for people in recovery, and the growing wellness trend behind it all. Allana shares her personal journey from heavy drinking to sobriety, how staying sober helped her launch a business, and the social challenges and rewards of living alcohol-free. From dating sober to building confidence and maintaining relationships, this is an inspiring conversation about reclaiming life without alcohol β€” while still enjoying social moments with style and purpose.

Pour Sport was born from a personal journey. Alanna was caught in the cycle of social drinking, enjoying the buzz at celebrations, but feeling the aftereffects all too often. In 2022, she decided to take a break from alcohol, hoping to feel better in her body and mind. What started as a month-long experiment turned into a year of sobriety.

Yet, despite feeling amazing without alcohol, Alanna noticed something missing at social gatherings: the ritual of clinking glasses, toasting milestones, and feeling part of the celebration. That’s when she discovered non-alcoholic wine. Everything clicked. It wasn’t just about the drink. It was the feeling of continuing celebrations. She knew others were looking for the same thing: an alcohol-free wine that tasted just as good, if not better, than the real thing.



https://www.instagram.com/drinkpoursport/

https://www.drinkpoursport.com/



Timestamps:

00:00 - Introduction & Nonalcoholic Wine Explanation

01:00 - Why 0.0% Alcohol Matters for Sobriety

02:20 - Who Buys Nonalcoholic Beverages?

03:00 - Nutritional Info & Product Varieties

04:00 - Elena’s Sobriety Journey & Why She Quit Drinking

08:00 - The Meaning Behind the Name "Pour Sport"

13:30 - Social Challenges of Sobriety

18:00 - The Rapid Growth of the Nonalcoholic Beverage Industry

21:00 - Price Challenges of Nonalcoholic Drinks

22:30 - Business Startup Struggles & Supply Chain Issues

26:00 - How Sobriety Fuels Entrepreneurship

29:30 - Sobriety & Dating Advice

32:00 - Explanation of the "Hierarchy" Fitness Trend

34:00 - Morning Routine & Staying Active

36:00 - Importance of Community & Avoiding Isolation

38:00 - Sobriety and Building Confidence

41:00 - Helping Others as a Confidence Booster

43:00 - Traveling Sober & Enjoying Life Fully

44:30 - Coping with Hard Times in Sobriety

47:00 - Final Thoughts & Encouragement






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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:24):
How's it going, Alana? Good.
How are you, Anthony? I'm doing well.
Thanks so much for coming down. Thanks.
For having me. First of all, I have to.
I like that it's cold too. I wanna.
Before anyone starts assuming we're not drinking here, this is
non alcoholic and that's what we're gonna talk about today.
Poor sport And what? What is this?
What do we have? This is non alcoholic actually

(00:45):
de alkalized wine. De alkalized.
De alkalized meaning that it waswine made traditionally in Spain
as you would fermenting the grapes.
And then it goes to Germany. It gets de alkalized by vacuum
distillation, so by low heat removes the alcohol and gets
down to 0.0%. And I imported in and I've been
selling it in Toronto. Wow, I love it.

(01:05):
And you were telling me that the0.0 is important.
Why? It's important because a lot of
the alkalized wines can't get itthat low and still save that
same taste and have that same flavor.
So 0.0 is sort of a good factor because not everyone can have
even a little trace of alcohol, right?
Like for religion reasons or health reasons?
SO or relapse reasons. Or relapse reasons of course.

(01:27):
Yeah, the last thing I need is is 0.1%.
I'm not getting drunk and I'm thinking about relapsing or,
and, or relapsing, right? So yeah, no.
And I always say this is like, Imy motive has to be right with
these. I, I specifically, I stay away
from the non alcoholic beer justbecause it tastes so similar.
But everything else is, is fair game because I just want like a

(01:51):
refreshing drink, you know? And I don't want the hangover
and I want to still hang out andhave fun with people, but I
don't want to smoke meth again. I don't want you smoking meth
again either yeah, you don't andyou're right.
I don't want it to be triggering.
So if it is, if you're in that recovery where you know it could
be triggering by that the tastesare getting so good, right?
The the flavors of the D alkalized non alk are becoming

(02:13):
so good and tasting exactly likethey would with alcohol that you
don't want that to be triggered so.
So who are the majority of your customers, would you say?
I would say, you know, it's a mix of people that are either
similar to me, like living the sober, sober curious lifestyle
and they don't want to drink anymore, but they want to go out

(02:33):
and still have that experience. And then I'd say a lot of people
in the health and Wellness spacebecause more and more people are
realizing, you know, that alcohol, even if they don't have
a dependency on it, it's just not good.
And they're not able to reach their full potential either
with, you know, their sports or fitness goals.
And they're turning to these options to be able to still be

(02:54):
out with their friends and connect and not have to have the
alcohol and feel hungover. Nice, I love that.
So how? What's the nutritional
information on this So do you know?
Yep, Yep, for the the Rose. So that's in in 100 mil, it's 6
grams of sugar, but it's all residual from the grapes and no
added, you know, no added duck or anything.
And it's 25 calories per 100 miland 0 grams fat.

(03:16):
That's amazing. Yeah, exactly.
And this comes in red wine and not, not this specific one, but
you make red wine you make. I actually only have the Rose
sparkling and the white sparkling for now, and then I
plan to roll out the still line a white and a red.
Coming soon. Coming soon, trialling with the
sparkling. I wanted to do, you know, the
celebratory bubbles 1st and thenwe'll, we'll roll up the stills.

(03:38):
Later. So why are you so passionate
about this? Well, I'm very passionate about
it because I I stopped drinking about 3 years ago, three years
August and I am a very. That's awesome by the way.
Thank. You thank you.
And I'm a very social person andI because I love to go out and
be with my friends and go to restaurants and events and do

(04:01):
everything where normally, you know, alcohol is involved.
And when I removed it from my life, it was it was it was
challenging because you're you're missing something, right?
Like you're, you're standing there and you have water or
you're not holding anything in your hand and it's like a little
uncomfortable for yourself. And also because people are
asking, yeah, obviously the worst, the worst people just
like can't get over the back, like what's wrong with you?

(04:22):
But yeah, what's? Are you pregnant?
Are you? Yeah.
Do you have a problem or what's going on?
Yeah. Which is crazy, right?
But that's just where our society is.
And I thought like that too whenI drank, so I get it.
I understand. That's a good point, actually.
No, yeah. Not to be a critical here.
Yeah. So when I when I learned that
the you know, the non elk scenescoming in and there's so many
options, there weren't many wines.

(04:44):
And then when I tried a wine, a different one, an Italian one,
it like brought me back. I was like, Oh my gosh, I was
sitting at a bar at like a bar setting with a friend and and,
and random strangers and I was like, Oh my gosh, like this
tastes so familiar. It was kind of a little bit of
the placebo, but again, like youcould cheers and you could chat
and it was like eye opening and yeah, so I I thought, you know

(05:06):
what, it was a driver to like I got to get into the space and
the non elk space. Like to me, it's more than just
a product. It's like symbolizing again,
like you can go out there and just live your best life and you
know, again, have something in your hand and it symbolizes that
that healthy well-being, you know, to me.
So it's more than just a non elkone.

(05:26):
Yeah. Do you, can you share why you
quit drinking? Why you decided?
Was there a moment that you kindof said this isn't serving me
anymore? Yeah, totally.
So I think it was like 20 years of heavy drinking.
Like I started young, I started at 15 and in high school, and I
guess you're experimenting back then, but I took everything to
just excess. So love to just party hard.

(05:48):
And then university continued onand then those are the more
acceptable stages, though I guess party or at least more
common, but unfortunately kind of dripped on a bit more into my
adult life and lived in Australia, which isn't.
Boy, yeah, I've never been, but I've heard it's crazy over
there. I mean every time I go on
vacation and I hang out with Australians, they always are the

(06:08):
most drunk from what I see. It's yeah, it's a drinking
culture there. Like it's actually interesting
because it's health and Wellnesstoo, right?
Because there's the beaches and they're really into fitness and
but it definitely it's, it's warm 8 months of the year, you
know, like there's patios open everywhere.
So it's very easy if you're already kind of, you know, on
that kind of angle of, of dependent on alcohol to, to find
that party and, and, and get yourself back into the drinking

(06:30):
culture. So that was the, you know, 10
years of that. And I think just with me, like I
was finding that it was very volatile.
Like I'd be in control of my drinking where I'd set
boundaries and rules for myself,right?
Like don't drink during the weekand don't drink in front of
clients or work. And then the weekend was just a
free for all. And then I noticed that I'd

(06:52):
start to bend those rules more and more.
I was getting into this Gray area where it was like I was
making up excuses then. So I was like, Oh well, I'm out.
I'm out with my friends or I'm out with work or I have a great
life and I'm doing so well. I'm allowed to drink this.
Month these justifications, right?
So you would break the rules andthen justify it in your head?

(07:12):
Totally. And you're forming those bad
habits. I'm sure you don't even realize
they're coming cuz you're just doing it and you're making up
excuses. And it was really great.
And then I jumped to this other phase of like, you know, coping
with something negative or really bad that was going on.
And then I'd be like, well, thisallows me then just to drink to
forget about it. And I'd noticed that it was

(07:34):
getting kind of dark and it was taking control of my life, but I
wasn't able to bring back that control as easily like, and, and
give myself breaks. So it was this tug of war
between all those phases and it just got to be like just so
consuming of me. And I was like, this is not what
I want for myself. Like this isn't sustainable.
I can't keep doing this for the next, you know, like I was in my

(07:56):
30s at this stage. And you know what hangovers like
when you're, you're, you're rough.
And I was just like, I can't keep doing this.
Like, I have to, I have to somehow stop.
And abstinence is like kind of the way I realized for me, like
everyone's different, but I realized like I had to just
remove it completely from my life because it was consuming it

(08:19):
and I wasn't able to reach like my full potential.
Yeah, potential. I, I love that word.
I used to hate that word, but potential is like the, I don't
know, I used to hear it in treatment, my first treatment
center in Minnesota. Potential is like, you know,
the, that it's like that triggerword for Alcoholics and addicts,
right? You know, people in my life are

(08:41):
coming up to me, man. You have, you know, he has so
much potential. If only he would just stop
drinking or stop using so much. You know, he could be so much
better than he is. He could be doing, you know,
even in school, in elementary school, my teachers on my report
card, my mom always reminds me, but it always said like not
living up to potential. You know, he and I just like

(09:02):
that word used to haunt me, right?
And now, you know, it's funny. You remove the alcohol and the
substances and I'm doing shit that I never thought I could do.
Starting this podcast was another one I never like.
I'm thank you. Yeah, It's amazing.
I'm never running a marathon wasanother one.
And I did it all. You know, there's a common theme
here. I'm sober during all these
accomplishments, right? I can't run a fucking marathon

(09:24):
when I'm, you know, hungover or like, it takes so much
dedication and time, right. And then, you know, in your
situation, starting a business, right.
Do you want to talk about, do you want to talk about like how
how that was getting it off the ground, you know, kind of some
early struggles and how you navigated them?
Yeah, it's hard. Like it's anyone can say when

(09:47):
you start your own business, like it's just you, you, you.
You know you're going to have challenges, but a whole bunch of
things get thrown at you unexpectedly.
You got to pivot. You got to be so resilient and
it's a lot of energy. So yeah, like being sober like
has made me, you know, be able to do it to to the extent I've
been able to kind of push the business and go live.

(10:08):
But yeah, it's been fun. Like it's been really fun.
It's a new space for me, the food and beverage in general,
let alone the non elk and it's growing so massively.
So it's such a great space to beinvolved in and watching all
like globally how it's becoming so big and like all the it's
doing such great things. That's the thing, you know, it's
a business that's improving people's lifestyles and making

(10:28):
them. I'm a better person.
So it's like I keep that at the back of my mind, right When I
have those rough times or you'regoing through, you know, the
turmoil of the business and somenegative things.
You're like, this is this is helping me and it's help going
to help other people. But yeah, I mean, like starting
up a business that I'm importing.
So that's how it struggles. You know, I'm dealing with a a
vineyard in Spain and the language barrier and then it's

(10:50):
coming over. And if anything kind of falls
short on that supply chain, like, you know, it can make the
business just go through bits ofbits of hiccups.
So importing it in and then all our ports went on strike, you
know, when I was first getting my shipment in and like, all
these things were coming, you know, and I was like, why?
Like it's just endless. But but yeah, no, it's been,

(11:14):
it's been really good. And like I said, now that the
product's out and launched and people really like it.
And like I said, getting into space has been fun and
collaborating with people in thein the health and Wellness,
especially in the fitness, because I'm really into fitness,
so it aligns well with my values, has been so great.
Like people reaching out, like let's work together, let's do a
Pilates and poor party, Let's doa spin and and drink party, like

(11:36):
without the alcohol, obviously, because it's health oriented.
Yeah, it's been really fun. That's awesome.
Yeah, I, I definitely have foundthat in working in the, I guess
I, I would call it like the sober creative space, but also
I've, I've been talking to a lotof, you know, non alcoholic
beverage shops and just to kind of, you know, learn more about
this. And yeah, everyone's so
cooperative and so friendly and they just want to help you.

(12:01):
You know, it's people are, are willing to do things to kind of,
you know, better. The, the, there's like a,
there's like a goal in mind, right?
It's not just I, I want to better my business and screw
you, right? There's a goal in mind.
I love the name Poor Sports. Do you want to explain what it
means to you a little bit? To me, so obviously there's the
plan, the word poor, which is fun.

(12:21):
So it's OOUR and then if you kind of like think about it,
it's the pun, right? The poor sport.
So people, when you're out playing a sport and someone's
losing and you know they're taking it negatively.
No one likes to lose too, right?We don't like to lose.
We're we're in this world where you got to win and you got to
succeed. And then you know that person
that's not dealing with it well and they're losing and you don't
invite them back, right. And it's kind of that funny kind

(12:43):
of bit around the poor sport of the person that's losing alcohol
and not drinking. So like, I'm, I don't want to
drink anymore and this group does.
Do they want to invite me out anymore?
Because there's that stigma now.Oh, Lana doesn't drink.
Or, you know, it's like something's wrong with you.
What's wrong with you? And they don't, you know, you
don't want to make you feel included anymore.
So it's kind of the fun play on that, you know, and it's the

(13:05):
irony is you're winning because you're the one that's not
drinking and you're the one that's choosing to be confident
with that choice. And, you know, again, like I'm
not pushing sobriety on anyone. Everyone, I think can, you know,
make their own choices and, but for me it serves a purpose to
not drink and I want to be proudof that choice.
I love it. It's it's a great name and you

(13:27):
know, with with regards to the people either judging or asking
you questions, it's, it's unavoidable, right?
I've experienced it. I remember one time
specifically, you know, in my inprobably 2016, I had about a
year of sobriety. And it was one of those first
times I went out to the bar witha bunch of my friends and the
waiter comes to her table. He goes around the entire table
and there's probably eight of us, you know, beer, beer, beer,

(13:51):
beer. And I'm not even kidding.
I was the last one like just of course.
And I'm watching this happen andI'm like, Oh my God, I'm like
seeing this happen. I'm like, this is going to be so
uncomfortable. I already know, right?
And I was at a pretty good placein my sobriety.
But it comes to me and I look atthe guy and I go, oh, just soda
water. And he kind of, he looked at me
and he just went like in front of all the people.
They all my friends like stoppedand looked up at him.

(14:11):
And then they looked at me and they were like about to, you
know, they were like, what, what's he gonna do?
And I just, you know, I, I did what I was taught, right?
I just like didn't react, which is like, you know, that's like,
I wanted to knock the guy out, right?
Absolutely. I but the, the other thing I do
too. And this, this is getting
better. But whenever that happens to me,
you know, it happened another time with my wife and I'll, I'll

(14:32):
explain that in a second becausethat was a funny story too.
But my first reaction is to be like, yeah, so I don't drink
because I almost died and overdosed and I went to three
rehabs. Thanks, though.
Yeah. And just to make the guy feel
like complete shit, right. And I don't do that.
But, you know, that's my yeah, that's the other thing I want to
do is just make, you know, ruin the guy's day, Right.
But I've done it before and it doesn't work.
But yeah, there there was another time where a guy came up

(14:55):
to me and my my wife had this massive beer and we were going
to a leaf game and I had a soda water.
And he commented on that. He was hammered.
And he's like, oh, it's just, you know, funny.
And I'm like, what? He's like, she's so small and
you're gonna be and I'm like, yeah, I don't drink.
You know, I probably said at that time that I almost died and
went to rehab and he just went sorry, man.
And he just walked away. So I have done it before.
I'm not perfect. Yeah, no, that's OK.

(15:16):
But yeah, that's that was I was gonna ask you, So when you first
quit drinking, what was what wasthe reaction of others around
you? And what was that like?
Yeah, You know, quite mixed reactions.
I think. Like you got some friends that
were like fully supportive and just like, that's amazing,
right? Like that's really great.
I wish I could do that. Or like, you know, I'm happy for

(15:36):
you. And then you get some other
people that are like, why? Like kind of like, why, right?
Like why can you stop Or like nothing.
You get that a lot. Yeah, yeah, yeah.
Not even a drop. I I get that too.
I'm like choosing to not drink alcohol like.
Ever. Don't you know I'm all or
nothing? Yeah.
I'm an all or nothing person, OK, And I'm doing the nothing.
I've done the all for 20 years. Go away.

(15:57):
Like, yeah, you get all these different reactions, but mostly
supportive. Like I think, you know, some of
the people that maybe were more taking it in more of a negative
perception, I think is 'cause maybe they had a problem.
That's what I was going to say, right?
Or have a problem? Or have a problem, you're right,
sorry have and like, you know, and it's that subconscious way

(16:17):
'cause I felt the same way wherelike you kind of want to bring
people with you down. You know, you're like you're
like, you're like, well, we usedto drink together.
Like, you know, like, like I, I'm not going to sit here and
have, you know, 18 shots and you're going to sit and sip your
water or your non elk drink like.
I'm going to hate myself. Yeah, exactly.
So it's like, and you notice that, which is unfortunate, but

(16:38):
like I said, like I'm aware of it because I kind of thought the
same way, right? That's a good point.
So but again, you have to just like, luckily, like I said, I
have a very supportive group of friends in network and
everyone's been really, really amazing and people, people said
you're inspirational and I've wanted to drink less.
So I've I've got that too. And that's so amazing to hear

(16:59):
that. Nice.
Yeah, it's pretty good. The things that you don't expect
where you're inspiring people. I always say I've been getting
messages here and there after this podcast, and some people
really open up to you. And obviously I'm not a
therapist. I am in school to get back into
the field and do that stuff, butI'm not gonna fix anyone.
But it's nice when you see messages.
Hey, I'm struggling and I wasn'tgonna send this, but your

(17:20):
podcast or your post or your guest.
I get that a lot too. Like it, it let me feel like I'm
not alone today, right? And, you know, I I'm just like,
fuck, you know, we had someone on the podcast last time.
It was a comedian and he said someone wrote, reached out to
him and said, you know, I was going to take my life today.
But I watched one of your videosand I just completely forgot
about it. I know it blew me away when he

(17:41):
was telling me that story. You just never know how you're
going to affect people right, positively and negatively,
right. So, you know, it's it's truly a
beautiful thing. Yeah, for sure.
I was in Costco the other day. And this is my question to you
is, you know, where do you see this non alcoholic thing going?
Right. I was in Costco the other day
and I'm not even kidding you. There was probably an entire

(18:03):
Costco section, so not a grocerystore section, a Costco section
of non alcoholic beverage options.
I was blown away. And I'm not talking about soda
water or flavored. So I'm talking about like, you
know, White Claw 0% and like I was, I couldn't believe it,
right? It's there's truly it's growing.
So where do you see this? Where do you see this, this
industry going? What's the future look like?

(18:24):
Do you think in your opinion? Yeah.
It's, I think it's like one of the fastest growing industries
globally because again, it's fitting under that health and
Wellness space and it's, it's sonice to see that.
And you're right, it's becoming this huge thing where it used to
just be a couple options on the menu or a couple options in
grocery stores or in bottle shops, LCBO, and then a lot of
the options were horrible. I was going to say this sucks.

(18:46):
Thing we're here to tell you there's great options out there.
Like we are the ones making great tasting.
They taste similar, they're flavorful.
But yeah, the options were horrible.
I remember in Australia when I was taking one of my breaks,
which I, you know, realized I needed a month off and I went to
the grocery store and got like, which looked like fancy wine,
non alcoholic and it was just like disgusting, like so sweet

(19:07):
juice that I was like, this is horrible.
Like this makes me want to drink.
Like what is like this is doing in the opposite.
So the quality of the products coming in is becoming so much
better of everything, the beers,the wines, there's like the
alkalies, tequilas and gins and everything you can imagine that
you can get with alcohol now youcan get without and it's really

(19:30):
great to see. So the space is growing
massively and cuz also the demands there, right?
Like that's why people are cutting back on drinking.
And like I said, no matter what,even if they're not in recovery,
they just maybe just don't want to drink or want to have the
option for guests or pregnant orwhatever the reason might be.
So more and more people are turning to non elk options.
So yeah, they'll have to, they have to expand their product
line and have more shelves. And it's really nice when I'm

(19:53):
seeing it on menus in restaurants is so nice 'cause
it's not just again, like they'll say like non alcoholic
and it's like soda and pop and like something you know, they're
now have like people are gettingactual like a full menu with all
the varieties. And I'm.
Limited. Yeah, me too.
Yeah, I've had some pretty good ones.
You know, I like ginger and spicy things Yeah.

(20:14):
And I, we were at a place the other day and I had one.
I'd be remiss if I didn't ask you this question because my
wife wants to know. Yeah.
And I, I, I think so the price is a problem for a lot of
people. Like, and I'm not talking about
from, you know, your website or other person's website or not.
Like the price at restaurants isso high for this stuff.

(20:35):
It's almost as much as alcohol. Why do you think that is?
And do you think it'll change? Yeah.
It's an interesting one and and yeah, a lot of people do
question that unless you're in the space and you kind of
understand. Why?
You see all the work and ingredients and that's why it
tastes good, right? Because you put work into.
It well, I can speak for like the D alkalized beverages like
mine is like they actually go through an additional step,
right. So it's the same because it's

(20:56):
made traditionally how wine is made with alcohol and then it
goes through an additional step to get removed.
And they still want to make surethe taste is, you know, still
great quality and that similar feel, a mouth feel and
everything in flavors. So it is more steps involved,
but people don't think that 'cause I think it's removed.
Like why is it? How is it the same price?
I didn't know that, so yeah. Yeah, so that's a little

(21:17):
education on the deal, Alkalized.
And then I guess maybe because, you know, some restaurants do
make them lower than alcohol andand obviously that's a bit
appealing, but other ones maybe aren't because they're noticing
that people are going to be ordering them anyways.
So, you know, they're kind of keeping them standard with their
regular wine or beer or or mocktail, cocktail, kind of
everyone's sort of doing things differently so.

(21:39):
Yeah, awesome. And you're in some restaurants
right now, right? Yeah, poor sports in some
restaurants in Toronto. How many?
Roughly about 1515. Wow.
So there's 15 places in Toronto where I can buy and what's on
the menu, Like what's your popular item right now?
Mostly the Rose just cuz it comes in this nice little mini
glass size. So it's 6.7 oz.

(21:59):
So a lot of restaurants like that because there is the the
concern of wastage right when you open a full bottle normally
you know it's because you're gonna use that full bottle.
But because it's still new to the scene and not everyone's
ordering a non alcoholic wine, it's better for this mini size
cuz it's a single serve. Yeah, yeah.
I don't think I've ever been to a restaurant where this this

(22:20):
would be a first if I saw a table getting a full bottle of
non alcoholic. Non alcoholic.
I can't talk wine. Wine.
Thank you. Yeah, true.
You know what? Maybe one day, right?
It is. It is there.
It's coming. How do you think you know, how
does sobriety today kind of shift your mindset with with the
entrepreneurial space and being an entrepreneur?

(22:43):
I don't think I'd be one if I wasn't.
Sober, to be honest. Like I'd probably try like I've
always had that like motivation to like focus my career and do
something on my own and run my own business since I was really
young. But the drinking would have just
slowed it down, not made me clear thinking like you waste so
much time, you know, when you'rehung, you're drinking takes

(23:03):
time, you're hungover, you're like the older you get 3 days of
cloudiness and like how do you run a business?
You know, how do you run a business when you're like that?
So sobriety for me has helped me.
Yeah. Be patient and clear thinking
and, you know, run the business with intention and yeah, I I

(23:25):
wouldn't be able to do it. Yeah.
I, I think the time thing is, so, you know, I, I definitely
realized that when I first got sober because you get sober for
my, you know, situation, you come out of rehab and you just
have all this time, all of a sudden it comes out of nowhere.
You're like, I don't know what to do with myself, right?
I, I gotta get a hobby or something.
That's why I'm, I'm grateful forthis podcast because, you know,

(23:46):
it keeps me busy and it keeps memotivated, but also it keeps you
around cool people like you and I and you know, I, I like to, I
said this last time, but I thinksuccess to me is, you know, if
you're working on yourself, likeplain and simple, like if I'm
working on myself today, I'm noticing my flaws and my
opportunities. People don't like that word
flaws, my character defects. People don't like that word

(24:08):
either, but they're there. I have a lot of character
defects. You know, honesty is a big one.
I, I, I have a hard time being honest and it's, there's no
reason for it. Like I'll lie about the
stupidest shit just because I'm so used to it.
But also I'm thinking that you're going to judge me some
way or another. You know what sort of, I

(24:30):
completely forgot my question. See, this happens sometimes.
That's right. Yeah.
How would you say that sobriety has impacted your relationships
today with other people? Yeah, I think to be honest, like
there's so much more meaningful because I'm a better person,
right? I'm taking care and I'm, I care

(24:51):
about myself more. So I care about other people
inevitably more. And I think when I was drinking,
like I wasn't consistent, I think I'd let people down,
right? Because not intentionally,
again, like I don't ever try to do that.
But drinking would take over in ways that I didn't have control.
And it would, I'd have plans with people and I'd change them

(25:13):
or I'd not be able to go becauseI was hungover.
And you wouldn't even want to admit that sometimes.
So it comes across like you justdon't care about them because,
you know, you don't want to admit you have that problem that
you're drinking too much. So I think my my friendships and
my relationships with people have have definitely gotten a
lot better. And you know, you do have to

(25:34):
obviously find new groups and new friends and new networks
just inevitably, because again, like a lot of my friends that
drink, I'm fine to be around them.
Like I said, they're fully supportive.
They don't influence me to make me drink, but you just sometimes
in different wavelengths. So you want to then find I don't
need to hang out with a bunch ofpeople that don't drink drop,
but like people that are doing more non drinking activities,

(25:54):
like healthy activities or out, you know, doing I'm in high
rocks training and like I love my gym and the community there
and you know, going for coffees and walks and on dating.
Like that's a big one too, because if you're not drinking
and you're on a date and the other person drinks like they're
it gets a little bit. I got uncomfortableness and I

(26:15):
found at first, like when I started my sobriety journey, I
was single and it was like, it was so hard at first.
I was like almost, I don't wannasay ashamed, but I didn't.
I tiptoed around it, around it. I kept being like, I'm on a
break that lasted, you know, twoyears ago when?
Was the last time you had a drink?
Yeah, like 2 years ago, but now I own it now I love it.
And if they, if that's a problem, then I'm that's a great

(26:37):
way of filtering someone out because if it's a problem that
you're not drinking, you know, you probably don't want that
person in your. Life couldn't agree more.
You know? Yeah, I've been ghosted before,
you know, I'm married now, but when I was first getting sober
and I started dating this girl, you know, she kept asking me why
I didn't drink red wine. And it like, that's all I know

(26:57):
that it usually somebody may have a problem with me and it's
not going to go as a red flag isif they ask more than once,
right? Or if they hang out on the
topic. But there was multiple times.
And then, yeah, she just disappeared.
And I was like, you know what? For the better.
Yeah, for the better, right. And then I'll never forget this.
I met my wife for the first time.
And I I'm always also careful about it too, because I don't
like to just lead with it. I don't drink.

(27:19):
You know, you don't because like, you just.
It's not, it's not everything. It's not your whole identity.
Exactly. Totally.
And so, you know, you get to know the person 1st.
And I, I'll never forget this. I, I, you always get a little
nervous when you, like you said,when you tell somebody that you
like or you, you know, you startdating.
And I told her and I'll never, she just didn't even like, oh,

(27:41):
OK. And then we never talked about
it again until we started dating.
And I was like, oh, that's kind of nice.
You know, she clearly doesn't have a problem with it.
And, you know, now we're marriedfor almost a year and things are
going well. But yeah, it's like, do you have
any advice for somebody that's that's starting dating in
sobriety? Because I know this is probably
a lot of, I think a lot of people struggle with this,
right? So.

(28:03):
Yeah, like I said, I think you got to just understand that it
worry about yourself, it shouldn't matter.
Like so they're going to judge you then that's a great way to
filter and think that's not the right person for you.
You know, like, and I think there's also a lot of ways to
meet people now and more active based, you know, events.

(28:24):
Or activities. Right.
Like, yeah, there's run clubs. Like I actually go on runs for
dates. Like some of my friends laugh at
that, but I'm like, you know, I went on a coupon for a date,
like a first date. Like you can find all those
other outlets and other activities to do that don't
involve sitting and having of beverage or again, non alcoholic
beverages are really good for that because they feel less
awkward seeing you have something that looks so similar

(28:47):
on the other side of the table if it's uncomfortable for them.
But yeah, I think my advice is, yeah, try and just yeah, if own
your sobriety, you don't need to, like I said, deep dive into
it right up front. Wear a.
Shirt I'm sober. But but be proud of it and if
someone has a problem, they havea problem, then that's that
person's not for you. And then yeah, try and find some

(29:08):
other activities because again, we're shifting.
Even people that drink don't always want to go out and get
drunk on their first date. You'll make a fool of yourself.
You're not even you know, you got the beer goggles on anyways.
So more people's are turning towards activities to get to
know people regardless so. I think, yeah, I, I agree 100%.
That's great advice. I, I think too, for me, what

(29:31):
better way to find out? Like I feel like nowadays people
go on dates and they're like interviews, right?
It's like you, you want to be efficient.
You know, you're swiping left, you're swiping right.
I don't know what it is anymore,what the approve or not approve
is. You're swiping one way.
But people want to just get, they want to be efficient.
Like how many people can I see? It's like interviewing for a
job, right? And I think personally, my

(29:53):
experience, my opinion of that is that that's not any way to
find out about someone sitting across the table.
You're not going to find out like who someone is in an hour,
2 hours, or maybe even, you know, 10 hours.
I don't know, maybe I'm wrong, but I, I truly think, you know,
you go, what did you high rock, High rock.
So I'm going to get you to explain that in a second after I
finish my point because I don't know, it sounds interesting to

(30:13):
me. I maybe I have a new addiction
now. I love extreme activities, but
what better way to get to know somebody than going on a run and
like encountering problems in the world and seeing how they
solve said problem, right? You know, you, you run into AI
don't know a guy. You run into a guy that you know
is rude to you, right? And the person you're with says,

(30:35):
freaks out on the person and says like, like, maybe I don't
want to be with that person thatreacts that way in that
situation. You know, I always say this to
people too. It's like when I travelled with
my wife, that was that was the fastest way to learn.
You know, you encounter problems, you almost miss a
flight. You oh, she, she kind of reacts
like, I actually liked how she handled that, you know, or I

(30:55):
never thought I would do it thatway.
And you kind of you, you, you, you get closer through
connection, right? You connect on emotions, like
instead of what do you do for work and what do you think about
this? You know you're connecting
through an emotional level, right?
So what is explain this hierarchy?
It's this new also this big global trend of this, it's a

(31:16):
fitness competition which involves 8 different circuits of
like weight training concepts. So it's like there's this the
sleds, right? You know, the sleds, you put the
weight and then they, they push them and then you pull them.
And then there's the, there's ski ergs and there's rowing and
there's a burpees and a farmer'scare.
So there's eight different stations of all these different
weight training, like a hit class and you go to a hit class

(31:37):
kind of like those eight different stations.
And then in between each one yourun a kilometer.
So you do 8 KS total running. So it's, you know, it's, it's
hitting all the boxes there. You're doing the full body
workout and you can do it by yourself or you can do it with a
partner. So I do one with one of my
fitness buddies and we did it last year and we did really
well. And yeah, it's just, it's super

(31:58):
intense and it's fun. So it's like such a great goal
to have, right? Because you're training for
something which makes you want to get up and go to the gym more
than just, you know, your own motivation.
Yeah. Yeah, that's why I like marathon
running so much, because there was a goal at the end that I
needed to achieve, and I followed a very simple plan.
I didn't do it my way, you know.I just followed a plan.
And lo and behold, you, it's amazing.

(32:21):
You put the ingredients of the recipe together and you get the
results. You know, sobriety is a lot.
In my opinion, recovery is a lot.
In the same light as that, you know, you get certain, certain
ingredients and it's like bakinga cake.
You put the ingredients together.
For me, it's, you know, 12 step recovery in meetings and stuff

(32:42):
like that. You put them all together and
you follow the recipe and you get an outcome.
You know, you get a a sobriety for today.
So yeah, I love that. That's great.
What does your morning routine look like?
All right. Right, All right, well, I get
up. I have a dog.

(33:02):
I'm a. Boxer, so that is.
Just as high energy as me. So we're both in tents together.
But he needs a lot of a lot of exercise.
So I walk him and I usually I try to go to the gym in the
morning. I like a morning session because
it's just not just to get out ofthe way, but just because I feel
so good for the rest of the day.Yeah, it's Chico and I'm a
morning person. So I'm, I'm one of those sort of

(33:23):
five amers, have a lot of energy, go to bed early, so up
early. And then now I'm I have a day
job too, where I'm a project manager.
So the business is sort of on the side.
So I have to kind of play and plug it in wherever I fit those
hours. So in the morning I usually get
up and start working. To be honest, it's after my

(33:44):
workouts and then yeah, eat breakfast.
I don't know, like it's so funny.
Like I'm not that routine. Like I know a lot of people that
go through different sobriety recovery have like the
structure. I'm just more like as long as I
do these great things I have to do for myself, like my walks, my
exercise, tick the boxes. I don't care when I do it.
Kind of a little bit rogue with my schedules, but.

(34:06):
But you mentioned the, the, the having the dog thing is good
because it holds you accountableto getting outside.
You know, I, I, I wake up a lot of mornings and I go right to my
computer and I find that those days are usually the ones that
leave me kind of feeling a little bit more empty sometimes,
right? And you know, that's why I love
this podcast because it gets me out of my, my head, right?
And it gets me out here. And because I find that

(34:29):
isolation for me is like a isolation over a extended period
of time is a guaranteed relapse for me.
It's only a matter of time. Like a I've proven that so many
times, you know, because when I'm isolating, my problems just
stay in here, right? And I don't kind of bounce them
off people. I don't reflect on them.
And then all my ideas start to seem like good ideas, you know?

(34:51):
Right. Remember that one time that
drinking worked for like 5 minutes?
Yeah, it'll happen again if you just drink.
And then we'll get back into recovery, buddy.
And I always like the addict andthe.
Yeah. It's crazy.
It's a powerful machine that tucks, tells you things that you
don't well, you know you don't want to hear.
But I fully agree about the being in isolation.
I'm the same. I'm very much love people and

(35:13):
need to be around people and that's helped me a lot as well.
I think it's important, I think,and that's why I like community
and all these like healthy different things that are coming
in like the non ALK sober curious space are so fantastic
because they're trying to say it's is it really the alcohol
that you needed or was it the people, the connections, the
like getting? Everyone together.

(35:34):
Yeah, getting someone out of their house, 'cause I think
people think like, oh, if you'renot drinking, it's so boring
because or when people do dry Jan or sober Jan or whatever,
they think they just sit at homeall day.
Well, yeah, of course, if you sit at home and do nothing all
day, that's so boring. So February comes and you're
like, let's go like. That would suck if you drank and
sat at home all day anyways, youknow.

(35:56):
Yeah, exactly. But it's all about like being
able to get out there and do allthose things, you know, and be
around community and like mindedgreat people.
I think that keeps people in recovery and keeps people you
know, it just sheds positive light on it.
Yeah, I think, you know, we're, we're, I think we were meant to
be around people. You know, we weren't meant, we
weren't meant to have these phones, right?

(36:16):
We weren't meant to be getting dopamine all day, right?
We're, you know, we get, we should be getting our dopamine.
Should that's a dangerous word. I think that it's better if I
get my dopamine from social situations, you know, vibes and
ambiances, right. And you know, that's why I love,
I love what you're doing. I love this non alcoholic thing
because I think it'll connect a lot more people to situations

(36:39):
they have now a little bit of a,a helper and maybe something to
kind of guide them through the tough situation that used to
require alcohol for that social lubrication, right.
I don't really like that word, but it's, it's, it's what I, I
mean, it's what I was doing right?

(36:59):
Like, I hated every time I walk into a room, and it still
happens today, but it's a lot better.
I would walk into rooms and I would just be like, everybody is
making fun of the way I walk right now.
Like, that is so outrageous to think, you know what I mean?
But it's like it was true in my mind, right?
Yeah. No, I know we're hard on
ourselves. Yeah.
And I think that's why a lot of people drink, right.

(37:19):
Like people, you know, it's you think it's gaining that
confidence, but it's it's reallynot.
And it the confidence you find like now when you're not
drinking like in your, in your pasture phases of kind of having
that itch that you're so much more confident.
Yeah. Like it's like the opposite
almost, you know? It's sometimes too much.
Yeah. That ego comes out.

(37:40):
You're not the best in the world.
But you know where I really noticed it is making eye contact
with people, Right? Like, as simple as that.
It was so hard for. And I still struggle.
I look all over the place, but that's probably because I'm a
finicky person. Just I could not look anyone in
the eyes before. And it's you start to notice
that guy and you're like, huh, you know, those people that like

(38:02):
make way too much eye contact with you.
I was at a meeting the other dayand I'd shared and it was one of
those I don't know, maybe you'vebeen, maybe you haven't.
But you know, there's certain meetings where you share and the
entire room kind of thanks you, but says like how it related to
them. And some it's really tough
sometimes because you got to just like next going on to the

(38:25):
next one. And there's this one lady that
I'm not kidding. She like locked onto my eyes and
would not look away. And so it became like a staring
contest. And she was talking and I felt
so uncomfortable. I was like, look away, Please
look away. I was like, I can't do this
anymore. And you don't want to be the
first one to like look away because then you're like, oh,
she's going to notice. She's going to notice that I
looked away, right? Oh, gosh, sounds fun.

(38:47):
Yeah. I mean, looking people in the
eyes. That's that's a big one for me.
Yeah. How do you find that you're more
confident? You said that you public speak
and stuff like that now and how does the confidence come out in
like where were you not be able to be confident before and well
and. Like weirdly enough, I thought,
I mean, it's like alcohol to be confident, right?
I just again, it was that like maybe a bad habit I picked up or

(39:11):
I don't know what. But I thought that like, anytime
I go out for like, be going to be around a bunch of people, I
was like, well, maybe I should have a drink before I go just to
like loosen me up and like, you know, and like, now I'm like,
that's crazy. It's not.
It's on. People don't normally think like
that, right? No.
No, no, exactly. I'm more just like out the door
and then, you know, they have drinks with the situation.
But I used to. Yeah, maybe like you said, like

(39:32):
you're playing things in your head, like what are people going
to think about you and like overanalyzing things so much.
But like, I think then when I did kind of give it up and of
course it's hard at first when you do right, there's that
struggle and like that identity's gone.
But then when you get past that and trust me, it gets so much
better and you get past that really hard phase.

(39:52):
And then it's like you're like reborn again.
Like that, that that person did die.
Good. That person needed to die.
That person was a toxic person. I'm glad they're out of my life
and I'm this new reborn. Have a new yeah, confidence and
just like it's it's at least forme, it was great.
And I think it it, it comes withtime too, like it's getting

(40:14):
better and better as as the timegoes on with kind of just
clearing it out of my system andeverything.
I love it. I think I spent a lot of time
hating myself and it's it's really hard to, like you said,
promise yourself you're not going to do this because I did
that too. OK, I'm only going to drink.
I'm only going to use drugs on weekends.
I'm only going to drink on weekends.
Then you break the rule. You're like, well, I must be a
piece of shit now because I can't even keep up with my own

(40:36):
rules. So it's it's really hard to be
confident when I'm constantly beating myself up and hating
myself. And then you get sober and
you're like, huh, I can actuallyshow up, you know, do what I'm
going to say, be a man of my word and kind of you sort of
like yourself again, right? And you're like, huh, I'm, I'm,
I'm a pretty good person, right?And it's finding that balance
between like, I'm the best in the world and I'm not, I'm a

(40:59):
piece of shit, right? Like finding that balance in
between the two. I find 2 that helping others is,
is really a good confidence builder, right?
Like when I'm helping, you know,I was at a rehab center today.
I love going to rehabs now. When you're, when you're on the
other side, it's the best. When you're in them, when you're
in them, boy, the worst. But when you're on the other
side and I saw this guy and he came up to me and he was so

(41:21):
confident, right? And he was, I'm so happy to be
alive, one of those guys. And I didn't even know he was a
patient of the treatment center.And I'm, I'm talking to him.
I thought he worked there, right?
And I'm like, you know, it came out that he's like, yeah,
actually I'm, I'm out on Thursday or whatever.
He was so happy. And I'm like, fuck, you're you,
you're a patient here. I'm like, dude, you look great.

(41:41):
Like I didn't even, you know, hehad the sparkle back in his eyes
already, right? And we come in so broken, right?
When we quit drinking in, at least in my case, we're so
broken and so beat up and so just dead inside, right?
Our soul is like crushed completely that, you know, you
string together a month or two months or three months, and then

(42:02):
one day at a time, you just start to get that kind of
sparkle back in your eye. And the drive for life comes
back right where you're like, huh, maybe I am a decent person.
Decent person. Yeah, and you see life so
differently, you know, like whenI, I'd love to travel, I've been
to like 43 countries, like, yeah, like huge, huge traveller.
But it always was so consumed with drinking.

(42:24):
I mean, I definitely was maybe alittle bit more balanced too,
because like I would, I'd do things like climb mountains and
Machu Picchu and like things that you really couldn't be too
intoxicated to do that. But I'd always find the balance,
right. Like, oh, I got to have the
party, the party time of my travels.
And you know, and I found like now since giving up drinking,
going travelling, like again, you have all this time, you have

(42:47):
all this energy, you're enjoyingyour full day and you're seeing
everything with such a differentlight.
You know, you're not sitting at a patio just having a lot of
beers, just being like or wine being like, oh, I'm on holidays.
This is great. Like you're actually out doing
so much experiencing. You're experienced so much and
it's just, yeah, everything's just, it's just in such a better

(43:09):
light. You know, it's just clarity and
it's just nice. And of course, like, I think
like also to be real, times get tough, really tough too, right?
Like, I think like the sobriety life is great and it's so much
better, clearly a million times better.
But like times get really hard too, right?
Like that. You'll have great days like

(43:29):
this. And then you'll have one day
that's just like something happens and it's so hard.
And you have to be in that, be in that.
You have to feel it, you know? And that's a hard thing to then
say. I used to always go to alcohol
as my, my, my vice, my way to cope.
But you're like, I now have to sit with this thought or this
past trauma or this whatever's going on in my life.

(43:52):
And it can be so hard, right? And I think just like knowing
that, like remember those great times as clarity, remember, try
and push that to the surface to say you'll get through it.
Just take your take a day off, you know, or like call a friend
or maybe you know, maybe that's also when I'm not needing to be
out in social because I just need some time from for myself
to just like rest. And then, you know, and then you

(44:14):
bounce back and you're back to that, you know?
Yeah, I couldn't agree more. I mean, every time I relapsed,
it started with, you know, my state of mind beforehand and not
telling anyone about it and sitting in it.
But it was never like a instant like out of no, I don't even
know how that happened, right? I mean, at least in my case, it
was, you know, as when you relapse, then it then it becomes

(44:38):
that, right? In my experience, you relapse,
then it becomes like you're not even thinking about it.
You're like, fuck it, I'm already here, whatever.
But like the first one after anylong length length of sobriety,
it was always like a a leading up.
There was something that was going on.
I wasn't telling anyone. I was isolating.
And if I think back now and I don't regret it because I
learned a lot. I learned a lot about myself.

(44:58):
I think I needed to have those, those moments.
But if I think back now and I just kind of like white knuckled
through that situation and did something else and just got
through it 100% it would have been better.
You know, it would have been different, that's for sure.
The next day would have been different.
That's why I always say to people now and I try to live by
this as like, just get to bed, right?

(45:18):
Just try and get to bed. You're not gonna A feeling won't
kill you, but alcohol and drugs will.
I think Alan said that actually a feeling won't kill you, right.
But yeah, but you know, a drug and alcohol might, right?
So, yeah, totally. I mean, at least if you're in
recovery. Well, now, cocaine.
Nowadays, you never know. Yeah, exactly.
It's dropping. People all over the place.

(45:39):
It's crazy out there. Yeah.
Scary. Yeah.
So I'm grateful that I'm I'm alive.
I'm grateful that I'm in this recovery space.
But you're right. Some days life is gonna life
you. You know what's something that
you're working on today about yourself?
Like something that you really something personal, I guess.

(46:00):
I think what I'm learning, and we were talking about this
earlier, actually, is just the whole being able to enjoy the
good moments and like the winds of the business and not just
keep going. Like, yeah, like, stop, pause
and enjoy what's happening in your life now and all the good
things. We, we're hard on ourselves as
humans in general, right. And you're always striving to be

(46:21):
better and bigger. And we're now comparing
ourselves with people all the time on social media and stuff.
And it's just like, you know, just calm down and enjoy what,
what you've achieved. And I think with the business,
I'm, I'm very hard on myself too, that I should be out doing
this a million things. I'm like, OK, just calm down,
girl. Like, sit down and like and
enjoy the the wins you've got and the people you've met and
you know what will happen will happen.

(46:42):
And I'm sometimes I'm not, I'm just not good at that 'cause I'm
like go, go, go, go, go, go, go,like all or nothing again like.
Here we go. It's sex.
It's like sex, yeah. Little ADHD kind of monster.
Yeah. Yeah, I kind of just like it,
you know, just enjoy those little wins.
I love that. Yeah, I couldn't agree more.
One of my favorite quotes, and Iwant to put this on AT shirt.
I heard it on a podcast. It's like, remember when you

(47:03):
wanted what you have now? Remember when you wanted what
you have now? Yeah.
Like there was a time where you wanted this, Right.
Exactly. And you would have killed
somebody. Maybe I shouldn't speak for you.
You would have done whatever it took to to launch the business
to get it going, to get it into a restaurant in Toronto.

(47:24):
Like, sometimes I think I'm justlike, fuck.
Like, remember when you wanted to start a podcast and how
impossible it seemed in your mind?
And now it's like, it's like a this is a what day is it today?
It's a Thursday afternoon and it's like autopilot.
It takes me 10 minutes to set this shit up.
Used to take me like an hour to get this going right.
And now it's like nothing. And it's a professional.

(47:44):
Studio. Too like.
This is not just a basement like.
I'm not just anybody you're. Doing big things here.
I'm somebody, don't you know? Yeah.
Look how Dax Shepard. I'm coming after you.
Joe Rogan. Yeah.
Theo Von? Absolutely.
Yeah. No, I love podcasting.
And you know, I try to remember,you know why I, I, to your

(48:06):
point, I have to remember why I started this too, because it's
so easy to get into the I need more likes, I need more
followers, I need more money. I need to monetize, I need to
get sponsorship. Dude, just stay sober and help
the still suffering alcoholic because that's why you fucking
started. You know, the minute you start
to change that, that's when it gets dicey, I think.
You're right. Yeah, focusing on outcomes is a

(48:27):
dangerous, dangerous game in anywalk of life.
Absolutely. I couldn't agree more.
Trying to do the same. Yeah, it's hard though, right?
I love it. Yeah, for sure.
What's one word you would describe sobriety?
OK. One word, I think for me, I
think like empowerment probably cuz again, it's just like, and

(48:51):
it wasn't that at first, obviously, but because again,
like I said, people, there's such a stigma still the people
that don't drink and like, I guess I didn't go through the
like rehab or the recovery. So people maybe didn't take it
as seriously either that thinking I don't have a problem.
So I don't know, I think, but now I'm finding, yeah,

(49:14):
empowerment because I am again, like I'm like reaching and I
know you hate that word, but that potential I didn't even
know was there for myself. And sobriety helped me do that.
So it's a very empowering feeling.
And it just feels like I'm in control like finally and like
more so than ever in my life, itnot just the drinking now, like

(49:36):
in control of just everything and my choices.
And I'm very like future thinking now where before the
party girl, Alana was like, whoa, live in the moment.
Like I was so just about that moment.
And you know, and like adventures, like for me like
like it was chaos cuz I go around and hop around and my
friends would be like what happened to you last night?

(49:58):
I was this brother and I was at that brother, this brother I
met. This and it was the best.
It was so much fun, you know, and it's like, that sounds
horrible. Yeah.
You know, like, like, and now like the that, like that to me,
like, like, no, like to me. Now I'm doing, I'm doing that,
but in good, good ways, like getting the business, doing
this, meeting people, like it's all more healthier vices, but I
have control of it. And it's just such an empowering
feeling. Like it's, it just feels great.

(50:19):
Yeah. I love it.
I used to, I always say like I used to be a slave to drugs and
alcohol, right? Any problem that showed up, it's
like I didn't have a choice. It was like, no, I need to use
over this. I need to drink over this
because I'm not gonna get through this sober, right?
And now it's like, yeah, I have a choice.
I have a choice. When I turn off these cameras
and say bye to you today, I can go and drink if I want to.
You know, I never really liked when people came in and said,

(50:41):
oh, I can't drink anymore. Like I can't drink.
It's like, no, you can. You're choosing not to, right?
And that's I like that better because I don't like being told
I can't do anything. Yeah.
No one does. It's a.
Negative part, yeah. Even though I think I can't do a
lot of things, which is it's kind of ironic, right?
Yeah, yeah. But yeah, it's like, no, I'm
choosing not to and I know it's gonna be OK.

(51:05):
Exactly. So where can we find you,
Atlanta? Where can we find poor sport?
How do we buy your beautiful rose?
You buy. The beautiful rose, well, you
can buy it online so my website www.drinkpoorsport.com or you
can find it's popping up in lotsof non elk bottle shops in
Toronto. There's Bevy's and Kensington
and 0 cocktail bar and cabbage town Sod out zero.

(51:28):
Yeah, I think you know, GAIL, and there's sober Sips and Berry
and upside drinks is an online platform and it's in some of the
sober markets in Toronto. Nice.
And then, yeah, just you'll hopefully see it popping up on
more menus. And different sports clubs is a
big one too, right? Like different St.
George's Golf Club now have it. Yeah.
That's awesome how you were telling me that.

(51:50):
I'm gonna be stacked market too for July 19th.
They're having a big kind of cookout festival.
Cool, I'll. Be there.
Is it like a non alcoholic festival?
Or it's a mix of everything. It's kind of like food and
different vendors of different, I think like arts and crafts and
a mix. July 19th, July 19th.
That's stacked market. Go, come.
Yeah. That's amazing.

(52:12):
I learned a lot today, Alana, thank you so much.
Thank you for. Having me this was.
Fun I know I had a lot of fun. I love doing this and love
meeting people. I really do hope that in the
future when I go to not just specific restaurants, I really
do hope we come to a point whereI can go to the Keg, I can go
to, I don't know, Kelsey's and just have as many non alcoholic

(52:36):
options as alcohol, right? I think the one thing I really
want to hammer home with people is like, sobriety is not, we're
not pushing the agenda on anybody.
I don't give a fuck, right? Like if you want to drink and do
drugs and you're having fun, good, That's amazing.
Like, I don't want anyone to come across thinking that I'm
trying to push. And you said that early on, you
know, to each his own, right? But I need to be sober to enjoy

(53:00):
my life. And I think that you're doing
pretty good too. And.
I think people that think they don't obviously even are like
balanced. If you try it, you might feel so
good you didn't even realize. That's another thing.
There's all the people, there's so much.
Potential. What is what is your potential
right. You know a functioning alcoholic
like are you functioning right. But what could you be doing you

(53:20):
know exactly. Yeah.
Thanks so much Elena. I I loved having you on today.
This has been. Fun.
Thank you very much, Anthony. I appreciate it.
Love what you're doing. Thank you.
Thanks for listening. Please help us grow the channel
and like, share and subscribe for more content.
The discussions and stories shared on this podcast are for
informational and motivational purposes only.
This content is not a substitutefor professional medical advice,

(53:43):
addiction treatment, or therapy.If you or someone you know is
struggling with addiction, please consult A licensed
physician, addiction specialist,or mental health professional.
You are no longer alone.
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