Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik explains how Google’s new measurement rules, from impression counting to get directions clicks, are affecting everyone in the industry.
In this episode, you’ll learn:
- Why your Google Business Profile impressions are dropping and what it means
- How Google’s algorithm changes in 2024 impact search visibility for restaurants and bars
- Why accurate tracking of clicks and impressions is essential for your SEO strategy
- What changes you need to make to stay ahead in Google search results
- How AI is taking over and why Google could lose 25% of its search volume by 2026
For more SEO insights and AI marketing strategies, visit Bar Marketing Basics and scan your business for free!
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