#012: Surprising Inventory Insights from a Multi-Million Dollar Retailer

Can scaling back actually help you grow?

In this heartwarming third episode in our Top 7 Money Makers to Focus on in 2025 series we sit down with Alana Turner, the passionate owner of Poopsies in Galena, Illinois, to explore how she boosted sales and improved customer engagement by curating her inventory and focusing on quality over quantity. Alana shares her inspiring journey, showing that successful retail isn’t just about increasing liquidity or volume, it’s about building a store that tells a story, deepens connections, and brings joy to your subscribers.

What You’ll Learn:

• Poopsies’ Journey: How a college job led to the creation of a beloved store.
• Curating Inventory: Why scaling back can improve sales, email marketing, and customer satisfaction.
• Building a Value-Driven Brand: How aligning your marketing strategy with your values can lead to long-term growth.

Key Takeaways:

• [02:00] Alana’s retail origin story and how a college job led to her owning Poopsies.
• [18:00] The impact of scaling back inventory and focusing on quality over quantity.
• [28:40] Alana’s “Millie Moment,” reflecting on the store’s impact, growth, and customer loyalty.

Resources and Links:

• Follow and visit Poopsies on social media: Instagram, Facebook, TikTok
• Poopsies website: poopsies.com
• Already at multiple 6 figures and ready to scale past 7 figures? Watch our free class: 3 Steps to Maximize Profit & Reduce Overwhelm.
• Not quite there yet? Watch: How to Increase Your Sales So You Can Consistently Pay Yourself & Your Staff.
• Follow us on social media for more updates! Facebook / Instagram
• Join the community with ambitious store owners in our Richer Retailer Facebook Group

Your Millie Moment:

1. Could scaling back inventory and focusing on lead magnets and customer experience boost your sales?
2. Think about how storytelling can enhance your product presentation and drive more email automation opportunities.
3. Visit Poopsies online to see how they’ve integrated their values into their store and brand.

Have questions? Reach out via email!

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Remember, growth doesn’t always mean bigger sometimes, it’s about getting more intentional and staying true to what truly matters. You’re on your own unique path, and every step forward is a victory. Keep believing in your vision, and let your story shine brightly!