#015: Want More Sales On Your Next Live? Master QVC-Style Selling

Are your live sessions attracting viewers but falling short when it comes to driving sales?

In part 5 of the Top 7 Money Makers in 2025 series, RETAILMavens founder Cathy Donovan Wagner reveals how QVC-style selling can turn your live videos into powerful, revenue-generating events. By integrating personalization, automation, and emotional storytelling, you’ll learn to captivate your audience and drive real results. Whether you're new to social selling or looking to optimize your strategy, this episode is packed with proven tactics to enhance engagement, boost conversion, and strengthen loyalty in your customer relationships.

What You’ll Learn:

• Omnichannel Success: Why QVC-style selling works across multiple channels.
• The FABG Formula: How to leverage segmentation, storytelling, and emotional connections to maximize conversion.
• Proven strategies to build retention, foster loyalty, and create urgency in your live sessions.

Key Takeaways:

• [02:30] Why traditional live sessions aren’t cutting it anymore – and how innovation can set you apart.
• [03:00] The heart of QVC-style selling: Emotional connection and authentic storytelling.
• [12:20] Using the FABG formula (Features, Advantages, Benefits, and Grabber Stories) to increase sales and customer engagement.

Resources Mentioned:

• Ready to join the Millie Club? If you’re already at multiple 6 figures and ready to scale up past 7 figures, watch our free class: 3 Steps to Maximize Profit & Reduce Overwhelm. 
• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here.
• If you’re not there just yet, watch: How to Increase Your Sales So You Can Consistently Pay Yourself & Your Staff. Together, we'll help you build the profitable, sustainable business you've always dreamed of – one that lets you sleep better at night knowing your retail dreams are becoming reality.
• Follow us on social media for more updates! Facebook / Instagram 
• Join the community with store owners ready to grow in our Richer Retailer Facebook Group

Your Millie Moment:

1. Select two products from your inventory and go live using the FABG formula to create excitement and boost engagement.
2. Measure your live session’s performance: Track key metrics like sales, views, and comments.
3. Challenge yourself to create a "Millie Moment" by stepping outside your comfort zone and connecting deeply with your audience.
4. Share your experience in the Richer Retailer Facebook Group!

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Remember, your next million-dollar breakthrough could be just one well-executed live session away. With the right optimization, strategy, and mindset, your audience will stick around, engage deeply, and keep coming back for more. Happy Retailing!