#016: The #1 Tip to Grow Lifetime Customer Value with Josh Orr

What if you could increase your customer’s lifetime value by 30% with just one simple shift?

In Part 7 of the Top 7 Money Makers in 2025 series, Cathy chats with Josh Orr, founder of Capital Commerce, an agency that helps successful brick-and-mortar retailers translate their in-store traction into thriving online e-commerce sales. Josh shares his expertise on creating seamless customer engagement experiences that lead to repeat purchases. He reveals the importance of email marketing, a tip to grow lifetime customer value by 30%, and the mindset shifts necessary for growing a profitable, sustainable retail business. This episode is packed with actionable marketing and sales strategies to boost customer loyalty and drive business growth.

What You’ll Learn:

•  Consistent communication can increase customer loyalty.
•  Strategic discounts can be used to re-engage customers effectively.
• Why adding one additional shopping channel increases customer lifetime value by 30%.

Key Takeaways:

• [05:05] The Importance of the Second Purchase.
• [18:23] Tactics for Increasing Customer Loyalty.
• [31:25] Creating Meaningful Connections Through Marketing.

Resources Mentioned:

• Capital Commerce website of Josh Orr
• Retail Initiative Podcast
• Listen to Episode 11 for more tips on growing your email list
• Ready to join the Millie Club? If you’re already at multiple 6 figures and ready to scale up past 7 figures, watch our free class: 3 Steps to Maximize Profit & Reduce Overwhelm.
• Follow us on social media for more updates! Facebook / Instagram 

Your Millie Moment:

1. Commit to capturing every customer’s email in-store starting this week.
2. Set up a simple thank-you automation to re-engage them online.
3. Track how multi-channel engagement increases your repeat sales over the next 30 days.

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Thank you for investing your time and energy into your business by being here. Let’s go make magic happen by building loyal customer relationships and driving sustainable e-commerce growth!