Ep.73 From Sneaker Hustle to Tokenized Empire | The Always Legit Story

Jason and Howie Schwartz, the father-son duo behind Always Legit, join to share how a teenage sneaker hustle scaled into a data-driven collectibles business and a new tokenized trading model. From Marquette and UNC Jordan PEs to vault-custodied assets with titles onchain, we explore why younger investors chase passion and identity, how authentication really works (yes, the glue test), and more.

This episode covers:

- Why Gen Z and millennials prefer “passion assets” over 60/40 portfolios

- The COVID-era scale up: from box trucks to managing outside investor capital

- Sneakers 101

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An investment in a cryptocurrency exchange-traded product (“ETP”) or other digital asset investment vehicle is subject to significant risk and may not be suitable for all investors. The value of digital assets, including but not limited to Bitcoin, Ethereum, and other cryptocurrencies, is highly volatile and you can lose your entire principal investment. Cryptocurrency ETPs are not registered investment companies under the Investment Company Act of 1940 (the “1940 Act”) and therefore are not subject to the same regulatory protections afforded to mutual funds or ETFs registered under the 1940 Act.  Investments in digital assets and Web3 companies are highly speculative and involve a high degree of risk. These risks include, but are not limited to: the technology is new and many of its uses may be untested; intense competition; slow adoption rates and the potential for product obsolescence; volatility and limited liquidity, including but not limited to, inability to liquidate a position; loss or destruction of key(s) to access accounts or the blockchain; reliance on digital wallets; reliance on unregulated markets and exchanges; reliance on the internet; cybersecurity risks; and the lack of regulation and the potential for new laws and regulation that may be difficult to predict. Moreover, the extent to which Web3 companies or digital assets utilize blockchain technology may vary, and it is possible that even widespread adoption of blockchain technology may not result in a material increase in the value of such companies or digital assets.    Digital asset prices are highly volatile, and the value of digital assets, and the companies that invest in them, can rise or fall dramatically and quickly. If their value goes down, there’s no guarantee that it will rise again. As a result, there is a significant risk of loss of your entire principal investment.   Digital assets are not generally backed or supported by any government or central bank and are not covered by FDIC or SIPC insurance. Accounts at digital asset custodians and exchanges are not protected by SPIC and are not FDIC insured. Furthermore, markets and exchanges for digital assets are not regulated with the same controls or customer protections available in traditional equity, option, futures, or foreign exchange investing.   Digital assets include, but are no