What happens when a seasoned tech entrepreneur trades Silicon Valley for real estate investing in the Midwest? In this episode, Bruce sits down with Rodrigo Serzedello, a Brazilian-born tech veteran who made a bold transition from building RFID startups to flipping homes in Cincinnati—and he's doing it with smart strategy and a tech-savvy edge.
Rodrigo shares how selling his company, Instafob, gave him the runway to dive into real estate, and why he chose out-of-state properties over San Diego’s high prices. He breaks down the BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat) that’s helping him scale his portfolio, and dishes on his latest ventures: launching an AI real estate agent and lighting up the skies with drone light shows.
From practical investment tactics to futuristic tech applications, this episode covers:
Why Rodrigo left tech and went all-in on real estate
How the BRRRR strategy enables rapid portfolio growth
His AI platform to help homebuyers find smarter deals
How drone light shows are creating a new entertainment industry
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest
Insights into investing in San Diego’s real estate market
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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