Episode 14 - Chris Sandre - Shit My Dad Taught Me

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:03):
Off to the races voice shit my dad taught me.
Exciting. Just like that how we doing
everybody. Great, great day.
Nice and sunny today. Let's have a big day, Chris, We
got, I want to introduce you. We got a little tradition here.
We like to chat you, PT, our guests, kind of puts him on the
spot, kind of does our job for us.
We should. Have prompted chat DPT before.
So. We should have updated your

(00:24):
LinkedIn, would have copied it. So let me allow me the pleasure
of introducing Chris Sondre. And I said, I said that right.
Chris Sondre is a dynamic leaderwhose career seamlessly blends
strategic innovation with a deeppassion for sports and
community. True.
So far so good. So.
Far. Chris currently serves as the
National Senior Manager at Marc Anthony Group where he has been

(00:48):
instrumental in driving significant business growth.
His journey began in Southwestern Ontario and after
completing his MBA at the University of Florida, he
embarked on a career that saw him manage high profile sports
partnerships at Canadian Tire. He further expanded his
expertise at ENJ Gallo, leveraging sports marketing to
elevate brand presence. Yep, accurate.

(01:10):
Let's go beyond his professionalachievements.
Chris is also a devoted husband and father.
His social media profiles reflect his enthusiasm for
sports and his dedication to hisfamily.
Chris is an avid sports fan witha particular affinity for teams
like the Michigan Wolverines, Detroit Lions, Detroit Red Wings
and Detroit Tigers. We had to chat about that when I
came in this morning and explainsome of the manja cake in there.

(01:33):
And we also have Jamie's wearinga nice T-shirt for.
You. I'm OK with that one.
Yeah, yeah, it's, yeah. It's woven in.
I'm shocked. Jamie has a history of wanting
to offend people. I always.
I always. Don't know?
Embrace it. Yeah, so let's start at the top,
man. So tell me, tell me about
growing up. Tell me about where you were.
Windsor blue collar really right.

(01:55):
We lived about 20 minutes outside of Windsor in an area
called Tecumseh Russell Woods. So a little bit well to do area
really good high school, we werefree.
We were outside playing hockey, you know, running around, riding
our bikes to friends houses. We were free to do what we want.
I was super busy playing hockey.I was competitive hockey, so I
didn't really have a lot of timeto do much outside of that until

(02:16):
I started really working outsideof high school.
But I was on a path to play hockey and I was focused on
playing hockey. I was working hard to do it.
And I think that work ethic, if we get right into my dad was
from my dad. He played in the CFL.
And I saw, I didn't get to see him play in the CFL, but I saw
that work ethic and what he wanted to see from me in order
to get the next level. And that's, you know, working

(02:36):
every day, stretching every day or shooting and trying to make
sure that you were being the best.
Ultimately, I wish if you look back on it quickly, it's, you
know, you wish you probably would have leaned into those at
that advice more. You know, what could have been?
Could you have made it further in your hockey career?
Could you be making millions nowif you would have put in those
extra two hours? Who knows, but you can dwell on
and there's lessons there right?For sure.

(02:58):
I grew up with my brother, he younger brother, smartest guy I
know doctor one of the dermatologist in Toronto.
He moved out early. He went to Western.
I stayed home, didn't really live on my own until I went to
Florida. We got close as kind of we got,
we grew older, we really developed that bond that we
could connect with each other and just learn from each other

(03:18):
and see from his success and ourmutual success together as this
week grew up and he's a huge part of our family now and he's
up here in Toronto with us. Yeah, that's cool.
Yeah. Tell us about Dad playing in the
CFL. Who do you play for?
Edmonton Eskimos or I guess the Elks now, which he still doesn't
refer to as that, right? That's his team.
He was a part of the University of Windsor Lancers for for four

(03:40):
years when they had a quite a run where they were national
championships every year. They had heck crate an award
winner in one of their quarterbacks.
They were quite good. Yeah.
He ended up going out to Edmonton.
And he'll always tell the story about being on the plane ride.
And he's, you know, 6-2. He's not a small guy.
He was over 200 lbs and he was aslot receiver.
And next to him is one of the big linebackers from Syracuse or
Clemson. And there's like, you know what

(04:01):
position you, I'm going to be a receiver.
And he's like, boy, you're goingto get hurt out here.
Sure enough, he got hurt and that was it, right?
So it was a quick career, but the work ethic was there, right?
And and then that's ingrained, been ingrained in me is the work
ethic of an athlete and that competitiveness.
And how do you bring that into your business world?
And if you know my kids and Jamie knows Brody well and Arya,

(04:22):
they, they are competitive and everything that I teach them is
based in sport and the empathy of sport and the compassion that
sport brings people together. Yeah, I love that.
What Dad do after his career? He's ACA, so he's a chartered
accountant. He was entrepreneurial,
president of this company, president of that company, had
his hands kind of in everything.He retired about five years ago,

(04:44):
owned some businesses, did some investment to keep the lights on
and just keep himself busy. He's someone who's always
figuring things out. I can remember the book on his
desk. It was, you know, how things
work or the answers to everything.
And that was his tool. It was our YouTube for figuring
out what he needs to fix on the car or what's wrong with the
lawnmower, what's wrong with theair conditioner.
And, and now he's a golfer. Him and my mom are golfing five

(05:07):
days a week at the course that's5 minutes down the road from
them and they're living their life.
They come up here to visit the grandkids and visit my brother.
And otherwise they, you know, read and watch golf and just
hang out. It's the goals, man, It's the
goals. It is the goals, right?
Yeah, love that. And then you obviously, I'm
super interested in your US education.
So tell me what that's like. Yeah, that was awesome.

(05:29):
I had a path I was going. I was in criminology in
university. I was going to be a lawyer.
I was focused on being a criminal lawyer.
I grew up across the street froma lawyer and he had, you know,
the Aston Martins, the Mercedes,and, you know, that's what I
wanted, something about me as I always just ask for things.
So I wrote a bunch of letters tolawyers in Windsor saying, hey,
I'm looking to volunteer, what can I do?

(05:50):
Not looking to get much out of this, but put myself out there
and I ended up getting the letter back from Patrick
Ducharme, who was, who is the top lawyer in Windsor, top
criminal lawyer in Canada, had his hands in a lot of athletes
in their contracts. He was Bob Probert's agent as
well. So I started working with him,
did a lot of great work for him.And then I had a moment where,
you know, you're really working with people who are guilty

(06:14):
ultimately, and your job is to prove that they're not guilty,
whether or not that's the case. And then I looked across the
street one day and noticed that that that lawyer there was never
there. That car had never moved from
the driveway. He was never at the soccer game.
And I just kind of had an aha moment of I don't know if I
really want this. Do I want to be with, you know,
people who are doing these bad things every day and getting
them off? Or do I want to be with my kids

(06:34):
at the soccer game and still making a career and being more
present with or without that Maserati.
So then I went and got my MBA. So I did that.
It was a 16 month program. 3 three out of those 4 modules you
do at Windsor. In the 4th module they say we'll
recognize your credits from any school in Canada towards your
MBA and you can go over there and get a specialization in the
business world. I said great, that's cool but

(06:56):
doesn't do anything for me and I'm a double cohort kid so I
graduated OAC with all the gradetwelves.
Emailed Texas University in Florida and Oregon, told him
what we were looking to do. Ended up going down to Florida
State of the Dean's House for two nights and came home with a
five year exchange agreement signed between the University of
Florida and the University of Windsor.
Harder sell to get people to come from Florida to Windsor in

(07:16):
the winter months, but it was a great sell to get people to come
from Windsor to Florida, especially with that athletic
program and they were again the number one team in the country
when they were there. There was the pinnacle.
There was everything that you want if you were sports
management, sports sponsorship. That was the hub of it.
Awesome. That's super cool.
Right. And it's something they needed
at that time with that double cohort, because you had

(07:36):
everybody graduating from OAC ingrade 12.
All the resumes on everyone's table are the same.
What makes it pop, right? Windsor, BBC, it's all the same.
I need something that was going to be a little bit different and
it definitely worked. Yeah, and you're going down to
the swamp at the height of Tebowtime.
Tebow time was madness down there and it was for real.
Again, ESPN blimps are down there.

(07:58):
Every campus was crazy when we went down there.
You have to visit different schools and just the mania for
what these athletes bring. And then all this, obviously the
money that comes along with it too.
We don't have that in Canada. We don't have a team that you
see, you know, a grandparent that's 90 years old with her
face painted, holding her kids hand with her face painted,
holding their grandkids face hands with their face painted.

(08:20):
It doesn't exist that passions not here and that's something
that the US has. It is just special.
Yeah. What's your best guess on why?
Like, I mean, you look at some of our teams, like let's pick on
the Leafs for example. I mean, you, you couldn't have a
more broadly supported Canadian sports team and financially I
don't think there is another. Is there an NHL franchise now

(08:41):
that makes more money than the Leafs?
No, but in fairness, like you can't, there's not, you probably
can't pick more than one or two hockey teams in the NHL that
you'd find that at anyways, likewhere everybody's going there
and face painting their faces like living and breathing it
like their alma mater, you know what I mean?
Like there, there isn't an NHL team that would be like that.
And it really only happens in college sports.

(09:01):
And I'd say that even college sports, but even at
universities, right? I was at school in Florida for,
you know, a semester, 6 months and I've got the closets full of
ordinary blue things. I was at Windsor for 5-6 years.
I got nothing. It's just you're ingrained
that's you're, you're proud to be from that university or that,
that state or that, that area. And you, you wear it with
probably with bumper stickers, with hats.

(09:22):
Everybody in class is an orange and blue down there.
You go to Windsor, everyone's wearing Abercrombie and Fitch.
NCAA sports is like that is it'sa bloodline like that and that
doesn't leave you. It doesn't, right?
And you feel it. My wife now was, I was dating
when I was down there and she came down to a couple to visit
me, but the team was always away.
So I got the opportunity to workfor the football team as a like

(09:42):
a marketing intern, operations intern.
So it was field level. So when the team would go away,
she would come and visit me. But she never got to experience
the goosebumps that I feel when you know this.
They're running out the stands and the Bombers are going across
the top. So we went down a couple years
ago and she got the full experience and they had the
bomber going across the top on our walkthrough on the Friday.
And they didn't tell us before she hit the deck right down

(10:05):
because that is so loud and so passionate.
And just to get one of those to do a fly over again, those
things aren't happening in Canadian sports for sure, right?
The dollars to get that? And like everybody thinks the
Bills are crazy when you go to like the Bills tailgate parties
and stuff. Go to a college game, tailgate.
Like it isn't within like 5-6 blocks.
It's the entire fucking city is like at another level.

(10:27):
Like I've been to like two or three in Ohio State.
I was in. I've been in a couple in North
Carolina. Like it is crazy.
It is next level and like the city is shut down.
And it's everybody like it's from all ages all the way up and
that the city shut down. Like you said, you can't get a
hotel for years in advance. When the schedule comes out,
it's awesome. If you can get a chance to go,
it's you want to go. And then take it to another

(10:48):
level when it's like an Ohio State Michigan game or something
like that, right? Like I went to like Ohio State
Army or something like that, which was still crazy.
But like, there's not like there's this rivalry like ones
legitimate team of 1's not. We went down this year, a couple
of guys, me and some business partners, went down and I'm all
psyched up. It's supposed to be a good game.
We're playing Texas A&M, It's 21, nothing, 14 minutes into the

(11:10):
game, Florida's getting their ass kicked like, well, this
sucks. You're not.
You don't see the atmosphere. It's all sucked out of the
stadium. No one's really enjoying it,
right? But if you're still there.
But it's different when it's when the hype is there.
I love that. That's what gets my blood
boiling. And nobody, like there's no NHL
team, whether it's a Leaf fan ornot, Like they don't look at
somebody like, oh, you're wearing a red shirt.
Like you must be a fucking Habs fan, right?

(11:31):
But like, you go through Michigan, you see somebody
wearing a red shirt, They're like, fuck you, you're an Ohio
State. Fan, you're in trouble.
Yeah. And and call it what it is, I
mean, it's a tough go being a Leafs.
Fan too. Yeah, that's not an easy.
Sled, it's not not great, not. Great.
We, we are not a Leafs household.
We, we put our Halloween decorations up last year
actually. And that's right.
It's a full circle story with Jamie and his family.

(11:54):
We put a tombstone out on the front lawn and it said here lie
the Toronto Maple Leafs, losers since 1967.
And then my wife's on Facebook one night just scrolling and
she's like Jamie and Kate, they're just out for a walk.
And they just posted a picture of her house with the tombstone,
laughing at it. I'm like, I don't think they
know it's our house. No.
The number of looks we got from that, that was awesome.

(12:14):
That's amazing, yeah. Yeah, so go.
So you finish up school. How do you tell us about Marc
Anthony? Tell us how you got into that.
Marc Anthony I was working at Gallo for about 5 years.
I was working with a general manager named Suzanne Gardner,
who's like a second mother to menow, really close, just
inspirational to me and helped me a lot in my career and and
personally. She made the move first to Marc

(12:36):
Anthony. She was brought over to run in
their line of business as they were expanding.
And I remember looking at her the day she left Gallo and like,
you know those puppy eyes, like where are you going?
She's like, just sit tight, justsit tight.
I'm going to come back for you. And she came back a year and a
half later with an opportunity. And the opportunity was a great
leadership opportunity. As you can imagine, within the
wine and spirits model, you can only have so many Italian

(12:58):
supplier partners and Australiansupplier partners before they're
asking you where, why are you spending your time on Jamie's
business and why not Chris's business?
My business is down and your business is up.
You're going to cannibalize sales.
So we had to develop a secondaryroute to market and we bought an
agency out of the Western Canadacalled the Baucus Group.
And my sole responsibility really is really to develop that
secondary route to market so we can get more Italian, more New

(13:20):
Zealand, more Australian suppliers and build our market
and grow our share within Canada.
And it was a ton of fun going after big wineries like
Zuccardi, Accolade Group, the Wagner family and Camus and
convincing them why they need toleave their current agencies and
why we they need to join us and why we can do a better job with
their business here in the Canadian market.
A lot of fun just building that and, and learning from, you

(13:44):
know, the, these leaders in the industry that have been there
for like 10-15 years, how this, how to navigate this, how to
sell, how to get severance through the marketplace when
you're negotiating these deals and trying to get suppliers
over. And then how to the nuances of,
you know, negotiating a contractwith your Argentinian partners
from your New Zealand partners than your Italian partners,
right? This was all going on during the
heart of COVID. I started there in September of

(14:05):
19 and we were about to get on aplane in March to go to Provine
and it was hours before this flight and we were finally
cancelled. Are we really doing this going
over to the the heart of Germanyright now where we know there's
an epicenter to sell some wine? Finally, you know, cooler heads
prevailed and we we pulled back on it and we had to do
everything virtual. So managing those expectations

(14:28):
with some of these partners was challenging.
The Italian suppliers want to break bread.
They want to sit down. They want to get to know you.
They want to, you know, see you,feel you, talk to you.
Doing it virtually is challenging in that in that
sense. Yeah.
You guys have brought some pretty cool products to market.
Tell us about some of those. Yeah.
You know, the wine and spirits area is just kind of 1 segment
of our our business. Again, we've got 4 routes to

(14:49):
market now. Wine and spirits, it's Marc
Anthony Wine and Spirits. We have Marc Anthony Brands,
which is essentially our, our White Claw business.
And White Claw also launched in the epicenter of COVID.
So you can remember all the hypeabout it.
There was line UPS outside of the stores at LCBO and that's
because our owner sold the rights to Mike's Hard Lemonade

(15:09):
about five years ago. So he's hit it twice now.
He's created Mikes and he's hit White Claw.
He's doing quite well with that,but he had a five year non
compete, so he sold it to the bat.
So once that five year non compete was up, in March 2020,
White Claw hit the market in Canada and it just blew up.
It was because of all that pent up demand that we were seeing in
the US. I mean people were getting
tattoos, there was White Claw, it was everywhere.

(15:31):
It was all pent up. We couldn't make enough in those
first two years to meet the demand that people wanted with
white cloth. It was absolutely insane.
Fuck I thought I built this guy mansion with white cloth but
like I don't have a tattoo whitecloth.
It's about the only step I didn't take in.
Putting in the time now. He's.
Gonna assume he's doing his part, that's for sure right?
6 to 500 dads in the dad group. I get tagged at least four or

(15:52):
five times in the summer with those pictures of like the wife
holding the husband up and making out what they're saying.
This is what happens when you drink white cloth.
It's a category changer, though people never saw it.
Just like Mike's Hard was, This came in and and beer absolutely
tanked. Beer was down like 26% at one
point when RTDS came out. And for those of us that aren't
as close to the industry as I am, you used to go into the

(16:12):
shelf and it was, yeah, it was Mike's.
And there's a couple other coolers now.
It's bigger than the beer section.
It was Mike's and Smirnoff and. That's it.
Now everybody is coming out with1 and I think that's going to be
interesting to watch is you knowhow these big brands and ours
included continue to differentiate from these other
brands. What is our call to action?
Is it low sugar? Do we have a celebrity
endorsement? Do we have any health benefits

(16:34):
like electrolytes? We're going to continue to push
and then our differentiators just we're the best in class
distributor. So no matter what we do, we'll
make sure we grow a brand and weget in the right places to sell
so things will work under our hands.
Yeah, this is pretty cool. I've I've never had this this
White Claw, this White Claw 0. That's right.
Tastes awesome. White Claw 0 No, no alcohol.

(16:54):
It's essentially the same as your regular White Claw that you
would have saw, and that's the black cherry.
It tastes the same. Yeah, it tastes awesome.
Tastes the exact same right. So we were talking earlier just
about the change in behavior with we call them LDA.
So legal drinking age to 35 S 18to 35 is the range across Canada
really they don't want to drink alcohol if they're not
interested. There's there's cannabis,

(17:16):
there's mushrooms, there's there's gummies things that
won't make you hungover in the morning.
I've, I've said this in story 100 times to friends like our
rite of passage with being hungover.
I woke up at 2 Fuck you. I woke up at 3:00.
I'm cooler than you now it's 7:00 AM and you're in the gym,
you're posting that photo. But how you're being productive
or what you're doing to benefit yourself, your family, your
mental health, whatever it is, being hungover isn't a cool sign

(17:40):
anymore. And it's challenging in the
industry and something that we're going to have to continue
to battle against. But all of these that on the
table are all non alcohol and we're going to continue to grow
in that space and find ways to innovate.
Yeah, but obviously still enjoy yourself, right?
That's the that's the thing thatyou know, for for me, it's like
wine, like I, I just, I enjoy it, right.

(18:01):
So find something that you can consume and still have a good
time with and still celebrate too, right.
That's a part of it, socialization side.
Yeah, socialization and then occasion based.
We still see that. I mean, Prosecco was a big
sparkling offering that came outa few years ago and it was very
occasion based. And then it became, you know,
part of brunches and moms are drinking it all the time now.

(18:21):
It's daily it it can transition from that and I think you're
going to see that with more and more different segments that
come out is less and less location and you'll just find a
time for it. It's not just dad's, you know,
sneaking beers to the kids soccer field anymore.
You know, Mom's got their wine cups, you know, in their coolers
and their tumblers as well. And they're all looking for
something that's ultimately refreshing, that they can joy
and still keep control. Yeah, right.

(18:42):
Yeah, We would bring 8 to 10 White Claws every time we go to
the kids soccer game or baseballgames and shit and just, you
know, feed them around a couple of the parents.
It's part of being outside with your kids and just being outside
in, in our environment too, right?
And then again, you look at these and none of these, there's
still that struggle. And I think that stigma that,
oh, you're not drinking. We're getting there.

(19:02):
But they'd still look cool, right?
And that's that whole liquid death promo that came out of the
US is cool water in a can. So you don't have to look like a
loser because you're not drinking.
I think we're going to get there.
It still exists a bit, but our marketing and our canyons all
going to be focused on, you know, being appealing for
people. At Liquid Death, like the money
that those guys made, man, like fucking crazy.

(19:24):
Like it's water, it's filtered water.
That's all it was. Like there's nothing.
They don't try and say it's anything special in their water.
Like it's just filtered water. They just came out with Bubba's.
Remember the Bubba's? Yeah, but it came out with
Bubba's with Kelsey. Kelsey's wife.
She's promoting them, right? Pregnant wife.
Just drink all your all your water now out of a Bubba.
So that's so you, you guys have the Marc Anthony wine and
spirits, then you have that MarcAnthony what, what are the other

(19:46):
two avenues you got for? Then we had the Baucus group,
which is the one that I started up.
So I've I've transitioned out ofthat rule and we're now out of
a, a build and now we're a growth company for the box
group. And then the 4th is Declaration
wine and Spirit. So full circle story, we ended
up purchasing the rights to the Gallo business in Canada.
So Gallo was a Canadian operation.
They had their full sales team operating in in house.

(20:08):
The last eight months, they've transitioned their business,
they've closed up shop and we'retheir agent of record now in
Canada. So we have 4 distinct units.
It's awesome in about, I think it's about a 50% share of the US
business right now. So all alcohol shared it sold in
Canada. 50% of it is done through our doors essentially.
Some crazy numbers. Some crazy numbers and some

(20:29):
challenging times, right? My kids a big, big soccer fan,
just like just like your boy. So tell us about tell us how how
excited your boy was when when he was allowed to find out about
the drinky breads breads market.I mean, the first question he
asked was, do I get to meet Messi?
And I'm like, nobody, I'm not. That's not going to happen,

(20:49):
right? That's not that important.
I can't do anything like that. But I remember the day we
announced that we had a huge meeting in our town hall.
The lights were down. There was some announcement was
going. We knew something was coming up,
what there was going to be an acquisition of some sort, likely
going to be in the RTD and in the health category because
that's where the money is. And then our owner came on and
Anthony came on the screen and he kind of said no, I've sat

(21:10):
back. I've recognized that we're the
biggest and largest distributor in Canada and of liquid to lips
alcohol only captures about 10% of that market.
So we're the biggest in 10%. Why aren't we playing in that
other 90% of the market? Well, we're going to go play in
that other 90% of the market. We're going to go and make a
hydration drink that's good for you.
It's got no sugar that's got electrolytes and vitamins.

(21:31):
We're going to put the biggest name in sports on there and
that's Lionel Messi. Lionel Mass Plus launched in
Canada about 8 months ago. It's been the hot, the hottest
thing to hit the market. We're directly going after some
competitors. And I think you can probably
guess by the shape and bottle inthe in the color schemes, this
is better for you. It's better for your kids.
It's not going to, you know, give them a sugar rush or sugar

(21:52):
crash afterwards. And Messi endorses it and messy,
messy loves it, right? And he's a part owner in this
with us. Excitement doesn't stop,
especially with Anthony. He's he's got big, big plans.
And especially with the World Cup coming here to North America
in the next couple years, it's buckle up because there's going
to be some exciting things. That's awesome.
That's super cool. We did it.
We did some fun things with these guys.

(22:13):
I mean, just opportunities launching them in the US.
You know, Miami's a hub. We did sponsor the team, so we
are a part of the Miami FC now. Mass Plus is the special
official sponsor, and we've got it on my son's jersey now too,
for the Burlington Soccer Club. Mass Plus is right on front and
center of the Bay Hawks jersey, which is pretty sharp.
That's awesome. The.
Little kids love it, right? Dad, like you guys are the
sponsor of Miami FC. Like what do you mean you can't

(22:35):
let? Me know can't.
You take me to a game in Miami, Dad.
Yeah. They are they, they've got a,
they've had a good run. If I take my kids to a game and
they've got to sit in normal seats or looking at me like
where's the sweet dad? Settle down guys.
You've had a good run, right? You guys have had some celebrity
too, like I know the Snoop Dogg affiliation too, right?
Snoop Dogg, Yeah. So that our partner, Treasury
Wine Estates out of California is the producer of that.

(22:57):
So Snoop Dogg, they've got a couple other interesting ones
that I could share in a couple weeks with you that are coming
down and some more celebrities in that hip hop range as well.
And that that was a trend that still sticking around is
celebrity endorsements, whether it's, you know, vodka, rye, gin,
something that's going to make people want to pull that off the
shelf. You need that now.
And if you got a big name and a big face on the label, that

(23:19):
helps a lot. Are you guys mixing West Coast,
East Coast, No. Staying on the West Coast.
Yeah. Yeah, we're staying out there.
We did a run. I got a couple bottles left at
my house Death Row Records that he produced.
So red wine and a sparkling. Couldn't really sell it here in
Canada. There's no Drake juice coming
down. There's no Drake juice.
We've got nothing to do with Drake, right?
Yeah, but it's fine. It works, right?

(23:41):
So we'll keep innovating in thatspace.
Snoop is. I'm not involved with him.
He's run by the Treasury team, but Snoop's heavily involved and
wants to continue to see his brand grow.
I mean, you saw him at the ParisOlympics.
He was everywhere. We saw it in the numbers.
We could follow the numbers on weekly sales from when Snoop did
a prominent spot on NBC on Saturday morning.
You could see the spike in. Because that was literally like

(24:03):
a couple months after he met me.So like, kind of feel like I was
a part of the story. Responsible Kerry got two shot
of Jamie and Snoop in the same room, right.
It's a real. Photo Two months later, the
guy's fucking blown up and we. Really helped him out bro.
So whatever you said that night,right?
Really something we ran into youguys that night.
Yeah, we ran into Jamie on the train there.
Yeah, that was a fun. I was telling him and I'm like,

(24:24):
yeah, he's like when when I go up to the suite, like if there's
a couple extra seats or something, like I'll send you a
message and maybe in gay up there.
And then like like an hour later, we're like standing in
line to go backstage to go meet him.
Like fuck, this is gonna get awkward.
We're good, Yeah, we're good. Down.
Here I hope he doesn't send me amessage and I gotta say no.
Right, I'll turn the ass back. We're gonna come meet you now,
right? Yeah.

(24:45):
We'll get in line with you guys next.
That was a fun night. Yeah, that was a blast it.
Was a fun night. Yeah, and like he is so chill,
like for the 1520 minutes that we got to spend with him, like
it's not like he would try and like, you know, I'll take a
quick picture with you, answer aquick question.
Then he fucks off and like wantsto go do his own thing.
Like he legitimately gives you all of his time.
And it's just a normal dude. Like it was crazy.

(25:07):
He's he he wouldn't, you wouldn't think somebody with
that level would like just be soopen to like hanging with a
bunch of average Joes and like shooting the shit with him for
1/2 an hour. But that's exactly what he did.
It was. It was super.
I'm sure he's grown into that though, because he wasn't that
way years ago, right? Like he was a gangster.
That was his persona. That's now he's he's famous.
He's in more of a somebody to look up to for some kids, right?

(25:30):
Like, it's not he's, it's not cool to hear that gangster.
Erica's grandpa was his grandpa.Next evolution of his brand.
That's what he wants to be. It wants to be.
It could. Work grandpa Snoop, right?
It could totally work. But that's the power of
storytelling, right? And it's the power of, of
presence like that. Like you can define whoever you
want to be, right? And obviously he's got an
incredible background, but like,look at like go back to like the

(25:53):
Martha Stewart thing. Like that's incredible.
And then, you know, BIC runs with that and he's selling
lighters with Martha Stewart. It's like, well.
We've got her wine too. She does a 19 crimes, Martha.
Like they're all about it, right?
But they're just. They're just.
Together. Yeah, she's still living it.
I've heard stories from some of the guys in like the negotiating
of that deal and it's, you know,Snoop is great.
He's he's everything he said he was.

(26:14):
But some of his buddies around the table are, are still
gangsters, right? You got to watch what you say
and how you react because they might not read it the same way.
That's interesting, right? Not everybody gets to deal with
that person on the other side ofthe table every day for sure.
Go back to dad. So tell us about that man.
So he's, he's now retired. He's playing a lot of golf.
Did you say where he's playing golf?

(26:34):
Where? Where's?
He's Beech Grove, So down in Tecumseh, down in southwest
Ontario, Yeah. Nice.
You know, we always ask because the title of the show, you know,
shit my dad taught me. Give us some of that, some words
of wisdom, some things you were.Yeah, there's there's two things
and one is funny. I did like a video interview
with with a friend of mine. He's got a company.

(26:55):
So I've got a an interview online and he asked me this kind
of similar question. It was, it was a song and the
song was you can do, do, do to lead, do it if you try.
And that has just always stuck in my head.
So it's always just kind of leaning in and just trying
something and if you fail, get back up and continue to try it
again. The other thing my dad told me
was hard work pays off, but you need patience.

(27:16):
I'm not a patient person. Anybody that knows me well, I
want immediate results. You know, you go downstairs, you
hit the bench press, you go check yourself in the mirror.
It's not going to be there. You've got to stay to the course
and you got to wait. And then when you see that
starting to pay off is when thatbecomes a habit and you can
stick to it. And my dad was always very good
at pushing that patience down onme and making me wait for those
for that hard work to pay off something that I've stick with.

(27:39):
And I got to work with my my kids too now, because I think
the day that we live in now, it's, you know, immediate.
Everybody wants that immediate satisfaction.
You want to do a new trick and cheerleading for my daughter.
She wants to be able to nail it tomorrow.
My son wants to, you know, go out and score.
He's got to work a little bit harder for it.
He's got to try to get around that defender.
It's not just going to happen toyou.
And you got to, you got to lean in for it.

(27:59):
Yeah, that urgency piece is always a dance, right?
Because you do, they want it immediately and that's the world
we live in. But you know, in sports, like
you said, using sports as the teaching vehicle is awesome for
that, right? Because it's totally is.
You got to go through the season.
That's why I'm not a good golfer, because I have no
fucking patience. I don't know how you're a good
golfer if you have no patience. I lose like 16/15/16 holes is

(28:21):
good. After that I'm toast.
Like I just can't. It's it's I'm long.
It's long my focus. Is gone.
I'm usually toast my whole 3. I don't remember.
You're 16. Yeah, you're totally right.
Yeah. Well, maybe that's changing now.
Maybe you're on to a 0% beverageand you'll be a great golfer,
Jamie. Yeah.
I just mean mentally. I don't mean I'm an alcoholic on
the golf. Box mentally toast he's got he's

(28:43):
elsewhere at that point right he's.
Done with it and then you as a dad too.
What's so what's the things thatyou're trying to instill on the
kiddos? Good parenting tips, good
advice. We're my wife and I right now
are really trying to put in likea 54321 pause whenever we are
trying to teach the kids something or we're not getting
what we want out of them. It's not overreacting.

(29:05):
They're reacting too quickly to them.
It's taking a step back and trying to really understand what
they're asking, why they're asking for us and putting
ourselves in them, in their shoes.
We can too often fight, you know, snap back.
No, we don't want that or no, you can't do that.
No, you can't have the tablet really just trying to understand
that and and trying to pause with them.
We do a great job of connecting with them every night, whether

(29:27):
it's stories or before bedtime. We make sure that we don't ask
them pointed questions where you're, you know, you're stars
of the day, your challenges of the day, so they can share that
with us. They're both often, you know,
very open and and kind of, you know, cuddly with us.
They can be suckled by their momquite a bit, which is, you know,
it's great. Everybody loves that because
that day comes and it's gone too, right?
Just embracing them and say is the answer right now.

(29:50):
Embracing every second of them. When I was running the Baucus
group, I got sick, really sick. I was down to, I don't know if
I've told you this story, working from home, right?
Building up the business, super sick.
I was down to about 130 lbs. Not a big guy, but 130 lbs is
small for me. Stress, stomach disease,

(30:10):
basically my stomach was eating itself and I took a break from
work. I was off for about four months
and it reset everything. What's important.
I was traveling three out of four months, three to four weeks
of the month, missing the kids on everything.
It really reset that and made mebecome a better parent, a better
husband, a better employee and abetter son by just making sure
that I could be in the moment instead of being, you know, 5-10

(30:32):
minutes ahead every time. Yeah, that's a big one.
We do the end of day stuff too. We call it pits and peeks.
Like sit down and say what's thegood, what's the bad and and
digest it a little bit. Sometimes those kiddos need that
little, you know, the dedicated time is, is kids.
Kids appreciate that. They recognize that.
And they need to be prompted, yeah, to speak, right?

(30:54):
And they want to, as you ask theright questions, they're going
to, they're going to talk and they're going to give you the
right answers. They're going to, they're going
to enlighten you. I'll show you that, right.
Yeah, and it's those late night time decisions where like they
put you in that awkward spot where like you're tired, you
want to go to bed or you just want to go enjoy some downtime.
You read them the book, you're ready to go to bed.
And then they're like daddy, like, can you read me one more

(31:16):
book? It's like you kind of don't want
to because you want to be selfish and go relax.
But then the dad and he was like, fuck, man, these times are
going to go away pretty quick. Is this the last?
I'll read you two more if you want to.
You know what I mean? Oh.
Yeah, the parent guilt is real for sure.
I don't know that parent guilt was around when we were being
raised like it is today. It's it's it's a real thing for

(31:36):
sure. You want to be there
financially, professionally, butyou also want to be there in
time, right? And time is the the best
currency right now, honestly, right?
Yeah. Yeah, we do that too.
I try and book out like do nothing time.
Like I'll say to my girls like we're just this is this is our
time. Don't know what we're going to
do yet. We'll see where life takes us.

(31:57):
But like from, you know, Saturday at at 11 till 5, that's
a do nothing time. I got nothing planned and then
we just see where it goes like Iknow, like this weekend.
Well, real example, on Saturday we're going to go to the spring
cottage life show, right? Yes again, Daddy daughter.
Time doing nothing together, right?
Just being together. And they they see it.
That's Sundays at our house. Yeah, Sundays make no plans.

(32:19):
If football's on, then we'll watch the NFL together.
But like, otherwise, Sunday's like, we don't make any plans.
We try. And really just kind of wing it
and do shit with the kids and that's it.
Get ready for the week, right? And just get yourself settled.
Yeah, yeah. But sports are always on, right?
Yeah, that's the thing in our house too, right?
It's always on. Try to get it going.
Yeah, that's, I'll work on Saturdays, but like, even I work

(32:39):
on Saturdays, at least then I get the college stuff to throw
on the TV because if I'm home ona Saturday there's too much
other shit going on. You're always busy doing shit
around the house and stuff. So there's a lot.
I still get my face on Saturday,but it's at work.
And if you can incorporate your kids into your passion right,
then that just it makes it easier and it makes them more
fun. For sure, yeah.
I mean, I remember we put on a rainy day, we we went through
all the Mighty Ducks and the kids were loving it.

(33:01):
Like when the ducks score and they're jumping on the couch,
arms off. Like I got goosebumps.
My wife is that that was a moment that was a memory, right?
Yeah, It is our movie that meanta lot to us.
And now they get to kind of see that passion and run through it,
right? Yeah.
And then other movies, like Remember the Titans, we watched
that with them the other day andhad to talk to them about the
underlying racism and teach themthat.
But again, it's sports. Yeah.

(33:22):
There's a sports under undertoneto it.
My older 2 didn't really ever take to like they watched like a
ton of Netflix shows and stuff like that and The Simpsons and
like shit like that but like they never really got into
sports stuff. But Nash, my 5 year old is like
he loves watch like I think on Sunday this week we watch like 2
sports movies. Like he just loves like whether
they're like adult focused or more like the Disney type ones.

(33:44):
Like he loves watching sports like motivational movies like
those kind of things. My other two didn't really ever
take. Something from it or feel some
emotion. Yeah, like he's watched a few of
them like fuck 567 times. Like the same the same football
movie or the same baseball 1, you know?
To watch the Canada game at the the Four Nations Cup.
And then you see the kids jump off the couch and we went in
over for sure, like, love that, right?

(34:05):
Like they feel like you're, you're, they're just as excited
as you, right. And you've obviously instilled
that passion in a good way to them, too, which you can't
replicate. Yeah.
And we've got two friends of ours too, that are really good
athletes. And one of them was just drafted
into the NHL and one of them's 11 or 12.
And he's a top 10 defenseman in North America.
So I try to get the kids to get a relationship with these two

(34:26):
going to show what the path is. You know, this one's already in
the NHL, drafted, but that doesn't mean much yet.
He's still got to make a team, right?
There's still a lot of hard workto do.
And here's another guy who's only 11 years old and he's on a
path, but there's a lot of work to do.
So when you come home from school and you want to go play
on the Switch or go goof around on YouTube, what do you think
Mason or Brad are doing? They're downstairs playing

(34:47):
hockey. They're practicing their slap
shot. They're practicing their stick
handling. What do you think Messi did?
He was doing something. But here's where they burned it.
Now. Now they're like, yeah, but Dad,
I'm playing VR. Right, I am playing.
I am doing my hand, you know, hand and eye skills still.
I'm still doing that shit. And like, if they're doing the
gorilla tag and stuff, like they're running, moving, yeah.
And we were talking earlier, like, I think a lot of where my

(35:10):
son and daughter both got their athleticism was watching
YouTube. They're not watching kids open
toys and eating food. They're watching kids play
soccer or cheerleading. So when you see them go out
there for the first time, they're replicating that.
They're leaning into the body and stuff that you're not being
taught, but you're just picking up because you're watching the
sport so many times, right? Yeah.
You got a rabbit hole to go downon YouTube if if you're a kid

(35:31):
and imagine we had that. Yeah, if they're using it the
right way. If.
They're using it the. Right way.
It was like loud screaming, fucking obnoxious videos that
like every time they scroll through it's the exact same
fucking scream and noise that you hear.
Yeah, yeah, it was, it was my Nona, who she's probably 89
years old now, said years ago, like we're struggling with the
kids in their screen time. She goes, but if they don't know

(35:53):
how to use it, they're going to get left behind.
And for her to say that and recognize it, I was just like,
yeah, you get it. You understand that.
It's not. It's sure there's part of an
addiction to a screen, but there's good that can be used
out of having that screen and you just got to monitor and
utilize it properly. Yeah, I agree with that
wholeheartedly. I think that's the same with a
lot of technologies, AI being one of them.

(36:14):
Like to not allow AI to be a tool that students are allowed
to use doesn't make any sense tome because that's like, you
know, go back 20 years ago and you know, they'd make you do all
the long form math That's great.I think that's fundamentals.
I think it's. Because the excuse was you're
not gonna have a calculator everywhere you go.
Everywhere you go, they literally would say that, and

(36:35):
now what's in our pocket? Like calculator.
Right. So the same thing with these
writing tools or even information sources, because
like YouTube, you talk about that rabbit hole.
You learn anything, anything probably for free and probably
right now. Yeah, like, that's crazy.
So how do we, you know, educate our kids to to because I I think

(36:55):
they should use the tools. Why not?
That's what technology is supposed to be there.
That's our their encyclopedias that we had, right?
Or however we got our information that we needed.
They just go online and pop it in and they get an answer and
off they go. Yeah, right.
I want a coloring sheet. Boom.
To get that, I want to make a Fort out of the couches.
And here's here's the couch layout, the best Fort that I can
make for. Sure.
I've, I've walked into, you know, so cheer being an example

(37:17):
that's relevant in my cheer dad too, like, yeah, 100%.
So my daughter will go and find something she likes, a routine
or a whatever formation that shelikes.
She'll pause it, put it on the coffee table, clear the way, and
then she's going to try and replicate it.
I'm like, well that's good screen time, right?
That's fine by me. It makes sense, but you got to
have the it's. Kind of like what you do with
Pornhub, yeah. Same screen time, right?

(37:38):
Yeah, so this one time Jamie walked in.
Pause it. Honey, come check this.
Early and. Yeah, but that's the, that's the
balance, right? And again, how do you use the
tools? How do you like?
How do you learn from it? Springboard from it?
How long has your daughter been in cheer?
So she she came a little late tothe party.
She's 9 now and she's been in for 2 1/2 years.
And before that we had her in dance.

(37:59):
So that was kind of the evolution and, and the cheer
thing. She's really stuck to it.
Six years old is late to the party.
Yeah, man. Oh yeah.
Jesus. Oh, if you especially if you get
in the competitive, like you just talked to Maddie about his
daughter, like same thing like. It's it's fully supportive of
what she's doing. I did not know the size and
scale and scope of it when we signed up.
It is huge, yeah, absolutely massive.

(38:20):
And there's a lot of good from like the pinning, I think is
amazing what they do. Yeah, where you trade the pins
at the events. They get together before they go
to a competition and they make clothes pins, they color them,
they put messages. You rock hit zero which means
they go got no deductions other all positive messages and they
just walk behind the girls and just pin them to bags.
And the idea is you're not supposed to get caught.

(38:41):
It's supposed to just be a subtle word of encourage.
That's cool. Whereas I grew up in as a hockey
player, you go to a hockey tournament, see another team in
the the hallway and you might drop some sticks and some fists
might hit each other. This is all about building the
the the other team up. It was I was blown away by one
of those competitions, Yeah. Absolutely.
Maddie's daughter, like Matt that was here earlier, his his
daughter's in the World Championships for a second time

(39:02):
in Orlando and OK. I did not know that.
Yeah, they've been the first team in Canada ever that placed
in the finals of the finals. Yeah, what, two years ago that
was. And then they made it this year
and. I watched like the stuff my
daughter does. I'm like, I don't know how to do
that. My body does not.
I'm going to hurt myself, right?And then for her to continually
do it and land on her head or land on her back and just get up

(39:23):
and flip herself over again, no.Yeah, it's also cool when
they're that age, too, to kind of figure out what they're into.
You know, like there's so many ways to be active.
So you just kind of throw it at them and see what sticks.
And some of it's like, again, dance to cheer.
And now I think she would. I think if she only did cheer
she'd be super happy. Was the difference from dance to

(39:46):
cheer the team component? Yeah, 100%, yeah, yeah.
And, and she was lucky enough tohave some great coaches early on
that that really, you know, got her pumped up about it.
Yeah, that was instilled in me early, like team and being a
part of a team and knowing you're part of that team and how
you contribute and you know whenyou can step back and what that
does to helping the team too. That's I mean you can use that

(40:07):
in every aspect. Of real life, copy and paste
that right. Everywhere.
I mean, people probably get sickof me talking about how much I
talk sports and how I relate it to everything.
But it's, it's real and I believe in it, right?
It's the power of sport. And that's the thing I've always
kind of said since I was introduced to that kind of line,
it's, there's something there that whether it's, you know,
determination, dedication, beingcompetitive with someone or

(40:30):
being empathetic and feeling that emotion on the back end,
right? Again, we're heading into March
Madness right now. It's the best time of the year
and you're going to see all kinds of emotion coming from
this, right? And then from a sponsorship
lens, we're watching this March Madness to see who shows up,
what brands are going to be there, who's going to be.
I mean, if you watch the Super Bowl closely, Labatt and the big
beer guys weren't there. They all pulled out.

(40:50):
They didn't show up until like the third quarter, right?
Everyone's pulling back because they don't have the dollars to
do it. It's all focused on other
aspects that are towards health and Wellness.
Interesting time. Technology, Insurance.
Insurance in the banking, Yeah. Drugs, medical.
Yeah. When you're from the US, right?
Yeah, right. It is.
It is an interesting time as we transition, I think.

(41:12):
Zampic, the sponsor of every fucking major sport nowadays.
Right. Yeah, it'll be interesting to
see where that space grows too, right.
And like, you know, one of the themes we we always have through
our show is, is the mental health side of things too.
And that that's one where it's it's so cool to watch how much
energy is getting put into that mental health.
Like, you know, you, you mentioned about the dynamics of

(41:35):
what was your demographic 18 to 35, even the way they approach
mental health. Like what?
What have you seen in that and and how do you take care of your
own mental health? Yeah, I mean, again, coming off
of when I was sick, it was an adjustment.
I needed to pay attention to my physical health, my mental
health and understand, you know,what were the, what was my body
telling me? And again, my good friend
Suzanne, who I was working with,that Gallo stopped me one day

(41:57):
and she said, I know you, you'renot OK.
You need to stop. You need to pause.
You need to go take care of yourself.
And it was taking that push fromsomebody and knowing that it was
OK to step back and, you know, not being at work that next day,
no one's going to ask questions.They're good.
They're going to be there to support you.
Bit of an ego check for sure that it's OK to ask for help.
It's OK not to be OK. How I take take care of myself

(42:21):
now. It's a lot of yoga out of
reading, just giving myself thatdowntime.
Jamie and I were chatting sauna,just, you know, sitting in the
sauna, sweating and out. Just having some time to clear
my head and not be within all the noise.
You know, working from home, it's great, but sometimes you
can have a tough day and you walk out that door and your kids
are right there. They want to maul you, but you
haven't had that, you know, decompression time.

(42:42):
You, you kind of need that. I need that.
I've learned I need that. So commuting into the office is
a bit of a gift because you get that time to slow down, make
some phone calls, get back home.And then you're, you've left all
that at the office and you're there to be the Family Guy now,
your dad, your Chris, you're thehusband.
You're there to be that role nowand you can transition it.
I think from a, a mental health lens too, we've done a good job

(43:05):
of just making sure that everybody's OK in the workplace.
So checking in with people and letting them know that it's OK.
Where do you need that help? Do you need some time off or
encouraging, hey, take Friday off, right?
And you've been slammed all week.
Don't worry about it. You need some time.
It's OK to not be in the office today because I can see that
you're slammed. And I think we're seeing that
change a little bit more in the workplace. 5-6 years ago,

(43:27):
there's still that stigma that, you know, if you weren't OK or
something was wrong, you're never going to get promoted.
You're never going to grow your career.
You're going to get sidelined. Now it's it's much more OK to go
take care of yourself, get yourself better, come back and
go kick ass later when you're back on the seat, right?
When you were going through your, through your time and
through your, through your mental health stuff and your,
and your sickness and stuff, whowas your, who was your biggest

(43:48):
supporter during that? Was it, was it somebody like
your dad or your brother? Was it the wife or was it
somebody from? Work, yeah, I'd say it's
definitely my wife for sure being there.
But my dad, my dad was that phone call all the time, you
know, when things were hard and he would talk me off like it's
not that not that big of a deal.You know, you don't have to
stress out that about this or the money and the mortgaging.
It's it's all going to work out and understanding that this too

(44:10):
shall pass, right. You're going to get through it.
Just stick to your gun, stick toyour beliefs and just stay close
to yourself and you'll you'll push through it.
So making those phone calls and then having a good circle of
friends, right. Hey, you know, I'm off work.
I stepped back from a big job again, a bit of an ego check,
but you know, I needed to do it to take care of myself and let
it hearing them say, yeah, that's cool, we got you.

(44:31):
What do you need to do? If you want to go golf tomorrow?
You got some time. Like it's all good, right?
So that support is, is key and being able to support, how have
that support up here? Again, we're from Windsor, so a
lot of our friends and family are back there.
But there's a good network up here that you build and you meet
and you can lean on. One of my best friends is just
down the road from us. So having him here is is key for
us. Yeah, that's awesome.

(44:52):
Shout outs are. Shout outs are, yeah, I had.
I've heard it. I'm sure you guys have heard it
too, but it's an awesome analogywhere there's the two
lumberjacks. Both of them have their own
little pieces of the forest thatgo up against each other, and
every day they go and they chop wood, they fell trees.
One of them always does a couplemore and the guys watching him,

(45:12):
he goes, he did a couple more again, did a couple more again.
And he starts watching him closely and he realizes that
halfway through the day he actually disappears.
And he's like, how is this guy beating me every single day when
I watch, we start at the same time, we end at the same time
and he disappears in the middle of the night.
How does he do it? So he finally gets up the

(45:32):
courage to go ask him and he goes, man, I got a how are you
doing this? He goes simple.
I stop and I sharpen my axe exactly it right, Like you're
just make the job easier, make the job easier, make the mental
health better, make it so that you're coming ready to work and
take a second and but but we don't.
That totally I think coming out of COVID, the hardships that

(45:54):
COVID was the blessings that were it was there was a lot of
everything was relaxed. People were much more supportive
to help out their understanding that hard times are hard.
And that's what the brilliant dads are ultimately all about
too. And what you guys are doing is
making your making sure you're there and that somebody's voice
is being heard by someone. Yeah, that continues to grow
too, man. And you know, when you say it's

(46:15):
OK like that, that is my favorite thing to hear.
That's just one of those things where the more people that are
saying it, you know, and, and you, you're blessed to have a
father that you know, is one generation behind us, but is
clearly of the same mentality that it's OK to talk about it.
It's OK to talk to me about it. You know, it's going to be OK.
Like all of those things are incredibly powerful.

(46:37):
And I think that you were so fortunate to have somebody at
work that was empathetic and understood who you were as an
individual. And it's tough.
You don't have that. If you don't have that totally,
what do you do? Right?
It no one, If she didn't call meout, we were in Newfoundland,
and what would have happened, right?
Would I have still be grinding that stone right on both sides?
I don't know. I don't, right?

(46:59):
You said her name was Susan. Suzanne.
Oh, Suzanne. Shout out, Suzanne.
So shout out, Suzanne have. An eye on people around you.
Yeah, you got a lot of powerful stuff, right?
And that's the power of relationships, too, right?
And that's something I pride myself on, is making
relationships and maintaining those relationships.
Right. And we'll go to a city and we'll
visit somewhere and like, hey, so and so lives here.
Let's see if they wanted to shout out and grab a drink.
We haven't seen him in eight years.

(47:20):
Who cares? Yeah, I don't know.
We're here. What else we're going to do?
He's got a cool story. I'm sure they've been doing
something neat, right? Yeah.
So that's just my personality. That's awesome.
Yeah. Tell us about the next, let's
say next year or two in your space in beverage, we see a
health trend. What else do you think is coming

(47:41):
down the pipeline? What else do you think people
should look forward to? Considering the times we're in
right now. Big question mark with fucking
tariffs in the conversation right now.
It's. Something else than US wine
right now. Right.
It's a Maple syrup based beverage, Yeah.
I think you're going to see people transition.
I mean, the sentiment towards the US right now is not strong,

(48:03):
right? Even if we put booze and wine
back on the shelf tomorrow, people aren't going to be
clamoring over those their favorite US brands.
It's going to take some time. We're going to have to build
that back up and probably going to have to be new brands that
come out that people don't know about so that they're not aware
that they're from the US. And there's going to have to be
some education that goes down. I think you're going to see a
lot of new brands, research fromAustralia, right?

(48:24):
Just country of origin. New brands come back from there.
But I do think like our Napa Valley and those quality wines
are still going to be OK. You can replace a $20 bottle of
Cali from anywhere else in the world, really.
You can't really replace Napa Valley cabs.
Those are what they are. And if you're spending $60.00 on
it, you're going to be OK sending spending 60 bucks on it
regularly. But I don't think we're going to

(48:44):
lose those consumers. But you're going to see
consumption continue to decline going forward.
People are health conscious. People want to be in the best
shape. I mean, any business now that's
coming about is about, you know,health and fitness, being
active, making sure that you're taking care of your body, your
mind. It's going to be a challenge for
us to continue to go forward, but we got to innovate with
more, more big brands, more new flavors, more variety packs,

(49:08):
more occasion based opportunities, whether it's, you
know, golf courses, soccer dads,soccer moms, buy the pool
drinks. We're always thinking package
formats are coming out and you're going to see wine in the
bags and you've seen you know, 3litre bags.
There's going to be bagnums thatcome out.
There's going to be no more 187,so single serve so you can get
away with drinking, you know, wine at a soccer game and

(49:28):
putting that in your cup. It's going to be a format game
for the next little bit to see what people can come up with.
And that's like a ton of innovation and change like to
chase 10% of the market that other 90% of the market, like
who knows where that's going to go?
Like there's so many avenues that guys are going to be
opening new doors every six months to like the next thing.
Everybody has ready to drink variety right now.

(49:49):
I mean, like Mass Plus is leading the way.
Primes Out There Unwell by Alex Cooper is taking the stage.
Look at Poppy yesterday. Poppy just got just by coke.
Like I remember watching on on Shark Tank like 2 years ago and
I'm. Unbelievable.
That's a pretty good deal for that guy because that guy that
that's what he does, he takes liquid brands and turns them
into gold, totally put 400K in and now his 400K is worth like

(50:12):
fucking 9700 million for his partner like.
Fuck right. Yeah, it used to be Coke and
Pepsi. That's not that's not the fight
anymore. And you know why they changed
the name from Mother? Because it was it was called
Mother when they went on Shark Tank.
And then they changed to Poppy. The only reason that they
changed it was they couldn't getthe trademark on Mother on
Mother. So they went, they went Poppy to
go to like a different language.They went switched it to Poppy.

(50:32):
They were able to get the trademark and now they sold it
for 1.95 billion. He's crazy.
The, the canning facilities and they're just the, the rise of
that and the aluminum sales to get things into can now.
I mean, everything, right? There's breweries across the
street from our house at Burlington.
There's breweries everywhere that are coming up with things.
It's passion. People have a passion and they
want to put something in and they want to take a risk.

(50:53):
So you support it, right? You guys, you guys haven't gone
down the cannabis path of no of any liquids, right?
I don't expect we will. I don't think it's that big of a
market. It's not it's, it's, again, it's
even small. The numbers aren't super clear
yet on the drinkables from the cannabis side and our owner is
pretty focused on, you know, where he's at right now and not

(51:13):
really muddy in. Either alcohol or no alcohol.
It's yeah, at that point. Blurry line and.
He's an old school guy. Cannabis is not something he
grew up with or really believed in, whether or not you believe
in it now or not. I don't.
He doesn't. So I don't see us going down
that path, really. Yeah.
It'd be interesting to see wherethey where things go with like
electrolyte drinks and like hydration drinks and stuff like

(51:34):
that, because like in a normal person's mind, we're like, fuck,
it's all covered right now. Like there's everything already
out there, like everything. There's nothing that's not being
filled. But like somebody's going to
come up with some type of a blend or just this little spin
on it and it's going to blow shit up.
Other than, you know, just Youtubers totally taking a drink
and like making it popular and like, fuck, prime tastes gross.
My kids can't drink it. They, they hate every flavor of

(51:55):
it, but they're wrapped up in the, in the marketing side of
like every time there's a new bottle with like a new blend of
somebody else that's supporting it, then they want, they want
that bottle for their bedroom, but they they don't drink a
bottle like it's fucking gross there.
Marketing and sponsorship side of it, really.
If you're a Formula One fan, if you watch this race this
weekend, Louis Vuitton is all over the place now.
They are everywhere, dominating.They put tons of millions of

(52:18):
dollars into it, but they're doing it right.
They're going to get people right net worth, people that are
focused on Formula One, they have dollars, so they're going
to be buying that LVMH house stuff.
They're going to be talking to the right consumers and they're
going to increase their sales. It's going to cost money in the
in the upfront, but the amount of eyeballs that you're getting
on your sponsorships on those cars during those races are
insane. On that hotel that they built

(52:39):
that like should open the next month or two.
It is crazy. I don't know if you've seen
pictures. I've seen some photos.
Of hotel, but like, it looks like a purse bag.
Yeah, like it's crazy. Like the architecture behind
that is insane, yeah. Cheapest room was like €2000 for
like the cheapest one night room, which like sounds still
pretty cheap for like over there, but like it's like super
super shit small that that room that's.

(53:01):
And I think that's like the experience side of things.
Yeah, people. You're paying 2 grand just to
like stay like the room was almost the size of this table.
Like that's basically it. It's like a single bed with like
a dresser, but it's like all wrapped in like Louis Vuitton
stuff. That's it.
And as marketers, that's what wehave to try to tap into is that
experience. What is what is that experience
that you want to take a photo ofthat you want the to be the
first of your friends group to have gotten right?

(53:24):
And we'll continue to find brands and activations in
moments to do that right? Yeah.
How has tech started to come into that space?
Have you seen any cool AI stuff on the marketing side?
That has been fascinating. We've used it like for deck
building and whatnot, like just photos and just kind of creative
content at this point. We've got a great agency that

(53:46):
uses it quite a bit that we don't get really too far behind
the scenes. But from an AI perspective, like
in my day-to-day, I like to use it as much as possible just to
get information and not I'm not using Google anymore.
I'm using ChatGPT for my quick answer my my trickshot.
Yeah, market analysis. Market analysis.
It gives it to me cleanly. It gives it to me in a format
that I prompted in and that I can analyze on my own if I want.

(54:08):
Tells you where it's pulling it from so that you can legitimize
it or not. It's brilliant, honestly, it and
it takes all the guesswork out of it.
You don't have to search multiple tabs or different
websites. It's it's all there for you.
We're starting to roll out more at work and in terms of like
Power BI and making sure that the AI is talking to our back
end systems and making those insights for us, that we we can
develop decks on a monthly basiswith new results so that we can

(54:31):
just send them off to our partners and not spend that time
at desks pounding away on PowerPoint.
It's just going to be automatic.That's going to save a lot of
time going forward for us and it's going to make us more
efficient and more strategic to think about what's coming down
the pipeline next if we're not just pumping decks out.
Yeah, right. What's 1 of the coolest
experiences you've had in being in your line of business,

(54:51):
whether it's like with an athlete or you know, somebody
famous or what's something cool that you've been through?
I'd say that, I'll say 2, I'll say one in the wine business is
just helicopter rides over like Penfolds in Australia.
I've been lucky to travel to some of the the coolest wineries
in the world and they treat you well when you go to these
places, right? So we've we're in a, you know, 3

(55:12):
passenger helicopter or there's three other three others around
us and just cruising around southern Australia over one of
the world most world's famous wineries in this Penfold.
It's pretty awesome. I wasn't sure going into that
helicopter how I was going to be, but you get over it an.
Experience though, Oh yeah, that's cool.
That that was have. You been in a small helicopter
like that? No.
Oh bro, it is. So I, I did one.

(55:35):
We were down in Saint Lucia and they've got the pitons, which is
the, you know, like really high.I'm sure it's volcanic.
I don't remember the exact, but it's it's a it's a really steep
peaked land mass. It's on the flag.
And we took, yeah, exactly. And we took this tiny, tiny
helicopter with like bubble glass front flooring on it so

(55:55):
you could see everything. And this guy was like, I don't
know what their aviation rules are down there, but whatever
they were, he also broke those rules.
Like. It was insane and I remember
going through it and I was like man, this is the way to see it
though is you could cover so much ground.
Your perspective on it is insane.
It's insane and you don't get togo up that high.
It's just it's something else. And then you get back on ground

(56:18):
and you're happy to be down, real happy, that's the thing.
Real happy and you had another one.
What's #2. Sports.
It's got to be Florida going down there.
I mean, I got to sneak into the dressing room once in a while
and listen to the speeches. So Urban Meyer down there, you
know, shouting, it was electric.I was saying before we got on
here, like episode 3 of Swamp Kings on Netflix was the year I
was there. And I I can watch that over and

(56:39):
over and over again. My wife thinks I'm nuts.
But just reliving it, right and seeing, you know, I recognize
that guy or I saw that person atthe bar.
And do you know, there's the hidden door behind that room
that goes to the dressing room, Just that that's who I am.
I'm a sports guy. So having those behind the
scenes moments, I love it, Love the goosebump feeling and just
feeling that excitement. Yeah, right.
Who's your who's your pick this this year is are you going with

(57:01):
the heart or are you going with the head?
Like who's your who's your think?
It's both. This year, yeah, it's Florida
this year. The Gators go Gators, right?
Nobody can. They don't.
Nobody else in the tournament has the size.
I don't, I don't think North Carolina makes it.
I don't think North Carolina. Makes it past anywhere either.
But it's hard. Every year I got to go in there
with either the heart or the themind, Right.
And it's Florida this year. Oh, yeah.

(57:22):
And down the down the wire in myhouse, we bleed orange and blue.
Yeah. I love putting the kids in
Florida Gator stuff. It's awesome.
Yeah, I don't know who my Cinderella picks going to be.
I don't know who's your Cinderella this year.
I kind of like Iowa State sneaking in, but there's not
really Cinderella. I think there were 3 or 4, but

(57:43):
we'll see. I'm far away from it.
I've lost a lot of like, I don'thave that much time.
I found I was talking to a guy at last night at Soccer, just
the time you used to be able to put into these in in the
research you don't have. It's time for that.
I'll do a quick one with the kids and then see who they pick,
and then maybe I'll change some on the back end and then we'll
just ride it out, right. They think it's fun.
They they want to make a little competition in the house to see

(58:04):
who's winning too. So yeah, well, let's see who
wins. We all used to have like 10
brackets we'd fill out in five different pools.
And then now it's like you get those reminder emails and it's
like, fuck it, man. I don't have the time every week
to like keep redoing this shit. Or I put it aside and then I
missed the deadline. I can remember doing them like
in the newspaper when they wouldbe sent out to us, sitting down
at the table and doing them within.
The TV guides and stuff the. TV Guide Sunday night, my dad

(58:25):
would put it on the TV and it'd be Selection Sunday.
My mom and I would sit there anddo them.
She would be dialed into the tournament.
Every year with us, it's just, yeah, you.
It's what you. It's what we did.
We surrounded everything around sports, really.
That's one of the only, probablythe only major sport now that I
haven't been to like a semi final or a final is the is the
final four. It's I've been to do the one in

(58:46):
Detroit, Davidson versus Kansas,somebody and I when it was at
Ford Field. It's fun.
Like in the like final four stages it.
Was the Final Four stages KansasDavidson when Steph Curry was on
Davidson? It's fun, but it's not like
being on home field, like it being that Cameron Indoor or
being that Kansas or Kentucky orat the Dean Dome in Carolina,

(59:08):
like where there's you're surrounded by student athletes
that are crazy that are bringingthe atmosphere.
The Final Four is like Scotiabank on a Saturday night.
It's corporate. I still want to make it to,
like, a UNC Duke game, but, like, it's been hard over the
last, like, even 7-8 years of, like, when you can finally
afford to be able to go because there hasn't been, like, year

(59:28):
where they've both had, like, all right, this should be, like,
a close dynamic. Yeah.
We're like, the last three years, the Tar Heels have been
pretty fucking bad. Pretty bad.
Duke's gonna be crazy this year.Like, as long as long as he
stays healthy. And I don't want to go see the
game at Duke, I want to go to UNC.
Yeah, for sure. That's a bucket list for me.
Yeah. Duke, UNC.
Maybe we do that together. I can do that.
I would love to do that. And yeah, I hope you guys have a

(59:48):
fun time. We'll just go.
Yeah, I'll just talk about basketball like we haven't even
brought up your. Jump shoulder down.
It'll be Miles and I we'll just.It's fine.
You guys go. The only one that still plays
basketball. There you go right plays weekly.
We just watch it. We just live ambitiously, right?
It's. The best though, man.
Those bucket list ones too man. Cut the best vertical out of all
there's. Also 100% you should do that

(01:00:09):
shit though. I was going to encourage you.
Let's write that shit down. Visualize it.
That'd be fun. Yeah, but you got, like you
said, you got to go on a Goodyear.
Yeah. You can't go spend all that
money. And then they get slammed by
some by Duke, for sure. Yeah, No thanks.
Olympics, though, are also on mylist.
That's something I want to checkoff.
Yeah, Olympic hockey I've been to, but other Olympic events

(01:00:30):
I've never been to. Never done that, which I think
just to see that patriotism and just people just bleeding for
their country, right? Yeah, I'd love to see it.
Yeah, like we had the kids at the gold medal game that was
here for the world juniors, the World Championships.
They were at the gold medal gametoo.
Love that. I try for all that shit because
like that's the shit that like Iknow I'll remember my kids might

(01:00:51):
not. But like the other crazy thing
is, like every major sporting event we've gone to with the
kids, they end up on the Jumbotron or they end up on the
national broadcast for like the commercial for the next year,
like this year for the for the for the Four Nations.
They had no video footage yet because it was the first one
that they ran and on day one going into the game one Canada's

(01:01:12):
first game on the promo video, it's got Kate holding Nash Jacob
like five years ago when we wereat the world juniors
championships. And like they both have like
their their faces down. Awesome.
It was when they were we were everybody was singing O Canada
so everybody was like standing but like she was on the promo
video for this year's. That's great thing, yeah, like
for Jacob for residual. Checks coming in for that or.

(01:01:34):
Well, she's probably got him. I just don't see.
Him. Right.
And then for the Jays, when the Jays made the playoffs like 9
years ago, because they did, they actually made the playoffs
and went to the ALCS, they were playing the Rangers and I
brought Jacob and I had him up on my shoulders and his hair was
dyed like spray painted like white and blue.
And he was holding up like a little awesome the the Blue Jays

(01:01:57):
guy like over his head or whatever.
We were sitting like right beside the camera pit.
And they used that as the promo thing for like the whole rest of
the playoffs for the ALCS where it was like a slow motion of him
like on my shoulders like doing this with his face and hair all
done. So they've had some pretty cool
shit that's that's happened, butthat's not why you do.
It's just fluke that totally happens.
But like, they'll never forget that kind of shit later.

(01:02:18):
On that reminds me of a dad story for us.
We grew up in Windsor, season tickets to the wings for years
and my dad split them with four other guys.
So you would get 42 home games split four ways.
So 1010 games a year at manageable as opposed to a full
full time job going to 40 games a year.
And then you got to playoffs. You would draft your playoff
games. We ended up getting the the

(01:02:39):
tickets in 97. We had home Game 2, round 4.
So we had game four of Detroit Red Wings versus Philadelphia
Flyers when they were up 3, nothing for their first Cup in
52 years. My dad comes upstairs, he goes,
hey, we can sell these tickets. Yeah, we can.
Yeah, for a lot of money. Yep.
I can buy you all new goal equipment.
Sure. Or we go.

(01:03:02):
He left me with that for like anhour, right.
I'm like, I put the 13 years oldat that time, what am I going to
do? In tears trying to figure it
out. Fuck it, we got to go.
We got to go. I don't know if I could have
lived with not going to that game.
And he's like, yeah, we got to go.
If you told me to sell them, we were still going to be going to
that game. Go to that game and they win the
Cup for the first time in 15 years.
That with that was a memory. Holding his hand down like

(01:03:24):
Woodward Ave. in Detroit, tryingto stay safe.
But like, thank God we went right and just did that instead
of just taking the money and right I.
Remember, like fuck, this would have been like 2002 probably.
My buddy and I were going to be driving down to, we're going to
go to Daytona Beach because thatwas when Daytona Beach was like
the place to go during their spring break.
So we drove down and then we sawsomething that was like, you

(01:03:46):
know, to enter the draw for masters, masters tickets or
whatever was like here's where you enter the blind draw.
And then you find out in six months or whatever.
And I did it and I ended up winning them and they were like
350 bucks a spot or whatever andthey were worth like 5 grand
each at that time. And I'm so I messaged him and
he's, he like loves golf. I could give two shits.
I like watching golf, but I'm not a great golfer.

(01:04:06):
He's a great golfer. So I messaged him like, hey,
man, like this is what happened.He's like, fuck, we're going,
I'm like fucking rights, we're going here.
They messaged me back like an hour later.
He's like, you know how much those are worth though.
I'm like, it doesn't matter, man.
Like you know how much we got them for?
Yeah, that's what they're worth for.
It's like, fuck, we only paid 300 bucks to go do this.
We're fucking doing this. And like you never forget that.
You never, I probably never go to the Masters again.
And like, you can't win those fucking drums.

(01:04:27):
And what year were you there? O2 or O2?
You can't. You can't.
You can't replace that. Right, And like, had I have
known like how prestigious thosethings were back then, like I'd
probably would have stayed on the list and like, because once
you once you're in, it's easier to have, sure, you have a better
chance. You still have this fucking it's
still really hard, but like you have a way better chance and
just let it go. I was like, oh fuck, we got

(01:04:47):
pissed up when we went there, had a great time and like fuck
it, we'll never do. It you know, we've gone the I've
gone the last two years, fortunately, like super lucky
the last two years. You leave the house at 4:00 AM,
get on a jet. I'm home by midnight in my own
bed. Awesome.
Right into Augusta. I mean, you see the videos and
it's just private jet after private jet poof up in the air

(01:05:08):
one after another. That is not how I went.
We drove my 94 Ford Probe GT down we.
Should also say like I just tookmy girls to a spring training
game, right? We went down and watched the
Jays. They were playing not in Tampa,
but they were playing Tampa the field down there, man, we were
in and out of that for 100 bucksand it was a.
Great time. Great time.

(01:05:29):
Don't. Enjoy yourself.
I don't need all that. But getting the kids there, man.
And they, they, you know, depending on what age they are
and how big of a fan they are, they, they don't know.
They know that Dad's there with them, holding their hand down
the street, and that there's you.
Know a bunch of. Going on and, you know, if
you're lucky, you get that moment, but that moment could be
like, you know, it's be like a fly ball.
That's what my girls the whole time were watching because

(01:05:50):
they're like, so that ball that can hit us, I'm like, yeah,
well, yeah, but like. That would be a dream.
If it comes this way, it hits US.
That's a great thing. We'll get it, don't worry.
They were into it. Yeah, I had Yeah.
So it was super fun. That actually right behind you
was the first fly ball I ever caught.
Is the one on the top left of that this one.
Yeah. And I'll always remember that
too, because it was just like, you know, it was one of those
moments, right. And the other two up there are

(01:06:12):
the 9293 game used balls and game hit balls.
So it's awesome. You know, I, I, I love sports
man, but I think that you can also.
Sell like one of them possibly could be Joe Carter's ball.
Yeah, awesome, I tell. Myself, yeah, no, but.
I'm verified, yeah. Yeah, it's from the same game
for sure, but there's a chance. It was, it was.

(01:06:33):
Yeah. That's what it could have been
touched by. Yeah.
It's it's the best man. I love it.
And it is such a good metaphor, too.
And it is so good for character building to like, I think it's
great that your kids get to see you get that hyped up.
Yeah. Because they know, right.
Like it's important for a kid toknow, like, dad loves that and
that's his thing. And like, then, you know, they
buy you the T-shirt, buy you thehat, and they're like, hey,
nailed Father's Day. And you're like, yeah, I know

(01:06:54):
you did, right? We had a soccer game I posted
something last night on on Instagram with the, the kids
were playing and they're under 8.
And the coach said, okay, practice done at 7:00, but next
goal wins. Now it's 710 and he's still
going and the other teams tryingto get into the gym.
But the, the atmosphere and the energy in this, all the parents
are watching or recording it. And then when they scored, like

(01:07:14):
the roof almost blew off and it's a practice.
It's an internal practice, right?
Some kids are upset, right? But the coach is like, I'm OK
that they're upset. They're passionate, they wanted
to win. I'm OK with that guys, right?
And teaching that and showing them, yeah, you're good, we
support you. And then teaching my kids to,
you know, go make sure you checkon your buddy out there.
He played well. Make sure he knows that and
build them up and they do it right.

(01:07:36):
Power sport. Yeah, it is, man.
Gary Vee's got a good talk on that, too.
I don't know if you've followed him.
I do see him, yeah, but he talksabout, you know, kids and
teaching them how to win, and they should have that inside of
them. I believe that wholeheartedly.
But don't be a piece of shit either.
Like if you win, you do need to win gracefully.
You have to be. Celebrate with your team, but.
Talk about a guy that supports ateam that never fucking wins.

(01:07:58):
Poor guy and his New York Jets. Man, yeah.
Right, The guy could have boughtthem for peanuts on the dollar.
That's. What I'm saying wasn't that his
goal? That was his thing.
He wants to own The Jets, right?So maybe he's playing it down,
maybe he's setting the market price.
For that poor guy, like, yeah, you're getting Aaron Rodgers and
like, you guys are going to win some games and they lost more
games last two years than they lost the previous.
Yeah, that's a down spiral, right?

(01:08:18):
Yeah, that's a bad one for him, right?
Yeah, yeah. Has he signed anywhere?
Did Pittsburgh end up deciding on anybody?
I don't think so, no. Oh, Pittsburgh went with the QB
from Seattle. I thought I'm making like an
upgrade. Old Russell Wilson.
Yeah, the. Other one.
Geno Smith, I think, no, he didn't sign there.

(01:08:39):
No, I don't know. It was between Pittsburgh was
either between it seemed like itwas going to be Daniel Jones or
Aaron Rodgers. I I don't.
Rodgers hasn't gone yet. No, I don't think I haven't seen
that. OK, Jones is not a big get.
No, but like, Can you imagine? That's your fucking choices.
And like, the other option for Rogers is to go to the Giants.
Like the Giants are in the same position there.

(01:09:00):
He should hit fucking Daniel Jones.
He nested. Stop.
Yeah. He ruined his ruined his legacy
by going back. I think so.
See, that's why you don't do those black cave fucking things
that he did. Yeah, do you see?
His mother, like that's what made him make that decision, was
fucking doing that. Ayahuasca, You tried that.
Try fucking making me do that. That's like, yeah, I saw that.
That was we're. Going to go do that.

(01:09:20):
Yeah, that was a that was a fun one too.
You talk about some of those Netflix shows that they have
right now, man, boy, they're awesome, man.
Especially if you're sports, they they hook you.
There's an E60 that does the same thing, all about the
ayahuasca and the psilocybin forathletes.
Like it goes deep into it. Yeah.
Like, there's we had a buddy living with us for a couple
years and Jazz and I were married and she'd go up to bed
and she'd come down and what's wrong with you guys?

(01:09:42):
We're sitting there crying watching these 60 because these
shows were like, are you kiddingme?
They this. It's not.
Again, it's not just about sports.
Yeah, sure, the guys playing basketball, but there is a whole
story of emotion, pain, success and determination that is built
into this, right? And and that's that's what
captivates me. So Cyben and like microdosing
will will be a huge thing in mental health in the future.

(01:10:04):
Like I've been heavily invested in those stocks for like 6-7
years and caught like the first big high and then also caught
the huge downfall. Afterwards, but you think it's
coming. Back it's going to for sure like
it once like there are countriesthat it's already like heavily
legalized and in Canada, like there are like a couple of the
stocks that I'm in there are a couple that do have legal
facilities here where you can you can do it.

(01:10:25):
It's just, it's still not, it's,it's kind of like where cannabis
was like 5 years before it was fully legalized, right?
But there's way more, I believe mentally there's way more upside
to like micro dosing the psilocybin and things like that
than there is to what like the effects of, of weed and
cancerous and stuff. And.
Alcohol. Yeah, right.
Again, like you see you have twodrinks of alcohol a week, you're

(01:10:48):
going to higher risk of cancer. Yeah, great.
That helps cells. Yeah.
And there's also too, I mean, there's, you know, on some of
these things too. It's so, so safe.
Like, why wouldn't you try it, right?
Like when we talk about mental health and Wellness and
everything, you got all these great vehicles, all these
options, like you just got to try and find your path.
And I don't think regulating outshit that we know to be safe is

(01:11:08):
helping anybody. No, and it's getting people out
of the mindset that like, oh, like it's just a bunch of guys
like trying to legalize shrooms and it's like, well, no, it's
not that fucking like 711 bag that I like came from high
school, came to a party in high school with where I was handing
out stems to people and shit like that.
Still a great party show. High school parties.
Clean, right? Yeah.
Yeah, like this is very different.
Trust me, there is there is a great, great thing that is doing

(01:11:31):
to. Your body especially with all
like the the scary fentanyl shitthat's getting mixed into for
sure if it's clean yeah, there'sno the the risk is a lot lower
than everybody right so. Yeah, scary time's got to be
that. Maybe that's where one of these
like refreshments ends up going and there's like a psilocybin
version of a. Like a tea or something.
Really. I've seen.
Yeah, maybe anything like that. Well, there's like the

(01:11:55):
tinctures, right, that people put in like their teas at night
to help them sleep and whatnot, right.
So. It doesn't like psilocybin.
Most psilocybin products don't have like a shitty after taste
or like where like there's no cannabis drink that I've ever
tasted or heard of that doesn't have that flavor to it.
You know what I mean? Like you can't get away from it.
And that's probably why there's it's such a limited option.

(01:12:15):
Yeah, like there's for sure onesthat taste better.
But like you, you, if you give anybody that has never had one
before and you have them taste it like they're going to think
it's a, it's a weed drink or a cannabis drink.
Like it just, you can't get rid of that, that tone that's in the
taste or whatever. But like psilocybin's very
different than that. Like you can take a, a pillow of
it or you can take the powder and like add it to something and

(01:12:36):
like, you literally can't taste it.
Got it. It's not like, again, like the
days where we just like took a big piece of mushroom and just
took a vitamin and it's like chew it down.
It's just pasty and like, dry and you know, yeah, just taste
like chalk. No thanks, Right.
Yeah, No thanks. Yeah.
Can I ask you about reading? I know you're you're very well
read. What?
What have you read in the last little while that stood out?

(01:12:57):
Anything you want to recommend? I just finished Barack Obama's
book finally. That's been a work in progress
for me. That's one that's been like sat
on the side of the desk. You always kind of pick up and,
and just read just fascinating. Just the, and I, I did listen to
a little bit of an audio book and that was my first time.
But his voice on an audio book is is legit and you can just
kind of listen to it and get stuck.
When they read their own. When they read their own, it's

(01:13:18):
awesome. And just his determination about
where he came from and how his view of what he wants the world
to be and his belief that he could do something to do it.
I mean, we all think that we have a higher purpose and to do
good, but he thought he had a higher purpose and that he was
really going to set out and do that, right?
Right now I am reading. I don't have anything right now.

(01:13:40):
You gotta go to the library and get something new.
Something behind us, I will. I'll probably just pick
something up behind you. I know there's a couple things
that we put on hold behind us. I just finished the Let Them
theory. Oh yeah, by Mel Robbins there,
dude. She is killing that's.
Like the? Longer top five for sure.
Podcast in the US charts, right?Really good, Really good.
She's coming to Toronto. I think I saw it too.
She's fascinating though. I I really enjoy a lot of what

(01:14:03):
she. Does simple we've I've read a
lot of books like that, like self help, like hers is very
simple, very easy to understand,not really rocket science.
Just you know, again, take a pause 54321 and understand what
somebody else is doing and just let them be.
Do you don't worry about it right.
They are the subtle out of giving a fuck or not giving a

(01:14:25):
fuck. That's that was brilliant
reading that book, right, and not knowing, you know, when
you're speeding down the four O 1 and someone goes by you and
shoots you the finger, you're going to get all angry.
Well, he's racing down the highway because his mom's in the
hospital and she's only got 10 minutes to live.
Are you still going to be that pissed off judgmental, right?
Like just let it go, let it be and just move on with it.

(01:14:46):
So that was that was a great read for me.
Autobiographies. I like, I like learning about
people. I don't like fake stories.
I like to be able to read something and learn something
about it and be able to talk to you about it and say, you know,
I read this book about, you know, the Masters. 7 Days in
Augusta is a great book that really kind of gets you behind
the scenes and just having some knowledge from it, right?

(01:15:07):
I did read a book since high school.
It was the dirt. The Dirt, yeah.
Was Mötley Crüe story. Okay?
That would be that one I didn't put down like, and it's way
better than the movie. I read it first and then watched
the movie. The movie was like.
Scar tissue is great. Anthony Kudis Yeah, that's a
great book. I haven't read that one.
That's good, I got that one. I thought when you said you read
two books a month, I thought youmeant like to the kids.

(01:15:28):
Like I was like, I've been doingpretty good.
I probably read like 10 or 11 because we read the same one a
few times. Doctor Seuss is pretty good.
This hockey season, pick up something to celebrate the puck
drop. Grab Wolf Glass Yellow Label
Cabernet Sauvignon, now only 1795 at the LCBO.
Why? Settle when you can.

(01:15:49):
Soar, Wolf Blast. Yellow Label.
Anything else you want to plug? No, no, no.
We have a segment that we like. I don't know because we give you
a heads up. We call.
It finish him. Finish him.
Finish. Great.
We call it dad joke. We ask our guests to tell us
their favorite dad joke. My favorite dad joke.

(01:16:10):
Let me think about one that my dad would tell.
Yeah, give us one with some heritage.
It can be spicy, it could be lame, whatever.
Whatever tickles your fan. I think it's.
Just tell Mike, yeah, just if it's going to be just we, we
just tell Miles Earmuffs. And earmuffs and he's.
Back there. It was a son and a father just

(01:16:32):
kind of out hanging out playing and, and the the father turned
to the son and said, you know, at your age, Abraham Lincoln was
studying encyclopedias and, and reading books by candlelight,
getting ready to do great things.
Son paused and he looked up at his dad and said, well, at your
age, Abraham Lincoln was the president of the United States.
Put his dad right in his spot. Right.

(01:16:52):
That's that's the dad joke. Honestly, we're not a big joke.
Family love it. We're great.
The kids are on riddles right now.
They're big riddles. Yeah.
Music is something that we're isall.
This new fucking language that they're coming on with.
Like my Skippity runs around Skippity toilet Skippity.
This. I don't even understand how.
I don't know what it means. Saying but I know when I say it

(01:17:13):
I get a great laugh out of. Them and and then I ask them
what half their words mean. They don't know what they mean.
I'm like, well, what? What is it kind of like?
I mean like, I don't know but. You had it when we all had those
when we were growing. We were like as if.
Right. Like we had like crater was the
word at our school. If you weren't, if you weren't
cool, you're a crater. You hung it at the crater
corner. Oh, yeah, Yeah, it was.
I don't know who came up with that, but that was a long

(01:17:34):
standing one at our high school.Yeah, these words, man, just.
Yeah, I asked. I asked my daughter about Riz
Rizzler. Yeah, And I'm like, you gotta
help your dad out here. Like, what is that?
And she's like, First off, you don't just say it like that.
A word's a word. Like, what is it?
And she's like, no, it's how yousay it.
Do you? If you have Rizz and she tried

(01:17:55):
to explain it to you have to. Have rizz you?
Have to have Rizz to say Rizz. That's yeah, that's my judge
GPT. After the show, I'll find out
for us, you guys. How to speak to my young
children? Yeah, with.
Rizz, and that is always. I think the Rizz was like one of
the guys on like Jersey Shore orsomething.
That's fair. I believe rizz is a type of
cracker. Yeah, Who knows, man.

(01:18:17):
I don't know. I like that.
I don't know, I like that. Chris it's been a pleasure, my
dude. Loved it.
Yeah, shout out to Mark Anthony and thank you guys for yeah for
the drinks and. Anything guys?
Recommend anybody to try any of these out for sure.
And Burlington dads help me to help out any of the events that
we. Yeah.
Thank you for doing that in the past.
Yeah. Thank you.
Appreciate. You you guys have followed us
along and helped out a lot. Awesome.
Thanks very. Pleasure.

(01:18:37):
Thank you.

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Episode 14 - Chris Sandre

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Episode 14 - Chris Sandre