In this episode of the Shoot Your Shot podcast, the hosts discuss various themes related to the photography industry, including the importance of follow-ups, the celebration of their one-year podcast anniversary, and the dynamics of community and competition among photographers. They delve into a troubling case of unethical practices where a photography business is accused of misleading advertising and stealing leads from others. The conversation highlights the impact of competition on growth and the ethical dilemmas faced by photographers in their business practices. In this conversation, the speakers discuss various challenges faced by photographers in the industry, including competition, the importance of follow-ups, and effective lead generation strategies. They emphasize the need for photographers to adapt to changing market conditions and to create a relatable online presence to attract clients. The conversation also touches on the legalities of business names and the impact of monopolistic practices in the photography market. In this conversation, the speakers delve into various aspects of photography, focusing on authenticity, marketing strategies, and the importance of building connections with clients. They discuss the significance of engagement sessions as a marketing tool, the value of specific model calls, and the transformative potential of the Ignite program for photographers. Additionally, they emphasize the necessity of creating engaging video content to connect with audiences and celebrate the one-year anniversary of their podcast.
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Chapters
00:00 The Importance of Follow-Ups in Photography 01:20 Celebrating One Year of the Podcast 02:15 Community and Competition in Photography 05:43 Unethical Practices in the Photography Industry 09:39 The Impact of Misleading Advertising 12:21 The Role of Competition in Growth 18:40 Navigating Ethical Dilemmas in Business 20:03 The Balance of Community and Competition 24:44 Navigating Business Name Challenges 27:02 The Impact of Competition in Photography 30:42 Adapting to Industry Changes 31:09 The Importance of Follow-Ups 38:22 Effective Lead Generation Strategies 44:14 Creating a Relatable Online Presence 49:23 The Art of Authenticity in Photography 51:52 Engagement Sessions: A Marketing Strategy 55:56 Building Connections Through Free Shoots 01:02:04 The Importance of Specificity in Model Calls 01:03:14 The Ignite Program: A Game Changer for Photographers 01:09:03 Creating Impactful Video Content 01:11:58 Celebrating One Year of the Podcast
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