Here's why video matters for your Shopify store:
📈 It boosts conversion:
- 64-85% of consumers are more likely to purchase a product after watching a video about it.
- Product pages with videos see an 80% higher conversion rate on average compared to those without.
- Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
- 50% of consumers say they use online videos to decide which brand or product to buy.
😍 It boosts engagement:
- Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
- 73% of consumers prefer learning about products through videos over text or images.
- Pages with videos experience an average 2-minute increase in time spent by users.
❤️ It boosts customer loyalty:
- 57% of consumers feel more confident buying online when they’ve seen a product video.
- Engaging, storytelling videos can improve brand recall by 80%.
- Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.
💰 It boosts THE BOTTOM LINE:
- 79% of people say a brand’s video has convinced them to buy a product or service
My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)
The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into.
RESOURCES MENTIONED IN SHOW:
- VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM
BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com
START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
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