RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register)  Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss.

Key Take-aways

• Why only 2% of emails being automations is the biggest missed opportunity in ecommerce

• The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)

• Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting

• How SMS can drive instant results when used smartly alongside email

• Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS

• Practical ways to segment customers using RFM analysis without overcomplicating things

🫶 Please support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

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Resources & Links Mentioned in the Show Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim Sendlane: https://www.shopify.com Bold Commerce Apps: https://boldcommerce.com/shopify