Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight Iāve seen again and again after working with thousands of Shopify subscription businesses. Whether youāre already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands arenāt picking just oneātheyāre doing all three. And itās working. Big time.
Key Take-awaysā Replenishment isnāt enough: If your subscription is just product delivery, youāre replaceable š¦ Top brands mix models: The best combine replenishment, curation, and access to drive LTV š° Subscription fatigue is real: Your customers will churn unless there's more value than just the product šÆ Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked š Itās not theoryāitās data: Top-performing Shopify brands are using this blended model already
š«¶ Please support the amazing sponsors that make this show possible. They support us, so we should support them š«¶Omnisend - I personally use Omnisend for every Shopify store I manage! Iāve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake š¤
(plus most report paying about half the price of Klaviyo š¤«)
šØListeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā
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Resources & Links Mentioned in the ShowBold Commerce: https://boldcommerce.com Shopify1Percent Podcast: https://www.shopify1percent.com
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