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June 9, 2025 • 14 mins

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time.

Key Take-aways

ā˜• Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable šŸ“¦ Top brands mix models: The best combine replenishment, curation, and access to drive LTV šŸ’° Subscription fatigue is real: Your customers will churn unless there's more value than just the product šŸŽÆ Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked šŸ“Š It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

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Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Bold Commerce: https://boldcommerce.com Shopify1Percent Podcast: https://www.shopify1percent.com

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