Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.

Key Take-aways:

📩 Welcome Emails Are Non-Negotiable Set the tone early — a strong welcome series drives conversions and builds trust from day one.

🔄 Automations = Cheat Codes 37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.

📦 Post-Purchase = The Most Underused Goldmine Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.

📊 Back-in-Stock Emails Convert Like Crazy Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.

⚙️ Segment by Behavior Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.

🎯 SMS Isn’t Just for Gen Z Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.

🧪 A/B Test with Purpose Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.

🔥 Support = Growth Strategy Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

 

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Resources & Links Mentioned in the Show

Omnisend: https://www.omnisend.com Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/ Jay Myers on LinkedIn: https://www.linkedin.com/in/jasonnmyers/