Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

Key Take-aways

• Why bootstrapping may give your Shopify store a strategic advantage over raising VC
• How Omnisend scaled to $50M ARR by being customer funded
• The automation blind spot: 2% of emails generate 40% of revenue
• Smart segmentation strategies that increase conversions without increasing effort
• The compounding power of small, creative improvements over time
• How to use AI in your ecommerce business starting today
• Why retention is more powerful than acquisition for long-term Shopify growth
• Ideas to spark innovation in your store with limited time, budget, or team

🫶 Please support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

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Resources & Links Mentioned in the Show

• Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
• Omnisend Email & SMS Marketing: https://www.omnisend.com
• Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30
• Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205
• Judge.me Reviews App: https://judge.me
• Gorgias Helpdesk: https://www.gorgias.com
• Bold Commerce Apps: https://www.boldcommerce.com/shopify
• Shopify Plus Info: https://www.shopify.com/plus