STOP Using Shopify Product Pages as Landing Pages 🤦‍♂️ w/ Nick Raushenbush - CEO @ Shogun

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🎯 Key Take-aways

🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).

🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.

⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.

🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.

📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.

🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.

📚 Resources & Links Mentioned in the Show

• Shogun Experience Manager: https://getshogun.com 
• Shogun on Shopify App Store: https://bit.ly/shogun-app 
• Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
• True Classic Tees (shoutout example): https://trueclassictees.com
• Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
• Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p 
• Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics

🎁 Special Offer: Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

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