Kay Tommerup, from Tommerup’s Dairy Farm in Queensland's Scenic Rim, shares the remarkable journey of her family's 150-year-old farm. This episode explores how their traditional dairy operation transformed into a thriving agritourism destination. Kay candidly discusses the challenges of diversification, the importance of authenticity in business, and how embracing change saved their farm from financial ruin. From weathering natural disasters to navigating family dynamics, Kay offers valuable insights on adapting to market changes, succession planning, and staying true to your values in business.
Covered in this episode:
- The origin story: The 150-year history of Tommerup’s Dairy farm and its transition from traditional dairy farming to agritourism.
- Challenges faced in the dairy industry at large and the decision to diversify.
- The impact of inviting visitors onto a family farm and the importance of maintaining authenticity.
- Dealing with natural disaster and how tourism helped sustain the farm.
- The value of community support and networking among farmers in times of crisis.
- Unexpected opportunities arising from diversification.
- Navigating family dynamics and overcoming resistance to change from older generations.
- The process of succession planning and bringing the next generation into the business.
- The importance of education and training when transitioning into agritourism.
- Insights on branding, understanding your values, and staying true to your business identity.
- Tips for small business owners considering diversification or major changes in their operations.
We'd love to hear from you! Send your comments and business questions to mailbag@qsbc.qld.gov.au
Small Business Big Stories is produced by Queensland Small Business Commissioner and The Podcast Boss.
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