Ash Ivory, founder of Ivory Common and self-described “fractional CPO,” shares their unique journey from scaling and maximising product offerings to founding a business that helps others do the same. In this episode, Ash and Queensland Small Business Commissioner, Dominique Lamb, dive into the art of product strategy, the psychology of business decisions, and the hard realities of running your own consultancy. Ash’s passion for neurodiversity, real-talk about cash flow pressures, and her approach to business coaching through radical honesty shine through. With deep insights into startup culture, customer discovery, and the emotional toll of entrepreneurship, Ash offers listeners a fresh perspective on building meaningful and resilient businesses—plus a surprising crossover with Taylor Swift’s Eras Tour.
Covered in this episode: · Ash’s journey from startup product lead to founder of Ivory Common. · What it means to be a "fractional CPO" and how Ash supports founders. · How to define success in unexpected moments. · The emotional cost of entrepreneurship, including impacts on personal life. · Using outcomes over features when designing products or services. · Why customer feedback is essential—and how to gather it. · The importance of coachability and knowing when to “sack your clients.” · Getting started with AI tools like ChatGPT for business efficiency. · Ash’s business mantra: “Words Matter”—the interplay between language and action. · A shared love for Taylor Swift (and a debate about best tracks).
Check out Ivory Common.
We'd love to hear from you! Send your comments and business questions to mailbag@qsbc.qld.gov.au
Small Business Big Stories is produced by Queensland Small Business Commissioner and The Podcast Boss.
#SmallBusinessBigStories, #IvoryCommon, #ProductStrategy, #FractionalCPO, #NeurodiversityInBusiness, #TaylorSwiftBusiness, #AIForSmallBusiness
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com