LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERS
Most marketing advice says: “Sell the solution to a problem.” But what if your product—like art, jewelry, or clothing—doesn’t solve an obvious problem? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection.
In this episode, I’ll walk you through:
✨ Why people buy emotion, identity, and self-expression—not just a product
✨ How to market your art using storytelling & lifestyle branding
✨ The secret to turning casual followers into loyal buyers
✨ Practical content ideas that bring your brand to life
If you’ve been struggling to market your work, this episode will help you reframe your strategy and create real demand.
🎧 Topics: Art Marketing, Selling Handmade Products, Storytelling in Business, Emotional Branding, Building a Personal Brand
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Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.