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April 15, 2025 39 mins

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADE

In today’s episode, we’re digging into the real reason some brands blow up... while others fall flat. It’s not just about having a pretty logo — it’s about messaging, emotional connection, and brand clarity.

We’ll chat about:

  • Why your brand needs to make people feel something
  • How to get ultra clear on your ideal customer’s true desires
  • Why messaging and visuals need to work together (not just look pretty)
  • Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd Muse
  • What you can learn from Halo Top’s success

If you want your product-based business to stand out and actually connect, this is your roadmap.

Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples

👉 Join the Small Business Café to dig deeper into your brand and get support from other business owners!


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