In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Julie Bevel, passionate owner of Fox River MedSpa, seasoned massage therapist, and entrepreneur. Julie shares her journey from working as a massage therapist at the Bellagio to founding her med spa and thriving in the med spa industry. She dives into the challenges of transitioning from a traditional day spa to a medical spa during the pandemic and offers insights into leadership, staff management, and the importance of staying true to one’s community and values.
Julie also touches on her growth strategies, including the importance of professional development for her team and integrating medical services for higher profit margins. She shares her experience with building a multi-faceted med spa business, the impact of hiring a chiropractor to expand her offerings, and her passion for holistic wellness. Additionally, Julie highlights the challenges and quirks of social media marketing, offering tips for balancing polished content with authentic, real-time posts.
Don't miss this energetic and passionate episode featuring the wonderful Julie Bevel!
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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.
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