What Corporate Brands Know That Most Entrepreneurs Miss

What do corporate giants like FedEx and Adidas understand about branding that most entrepreneurs completely miss?

In this episode, branding strategist Tiffany Neuman joins me to share why your brand is so much more than a logo or color palette and how misaligned, “Frankenstein” brands quietly hold entrepreneurs back from the growth they crave. Tiffany opens up about her journey from building global brand teams in the corporate world to guiding mission-driven entrepreneurs toward clarity, alignment, and legacy.

We talk about the right time to invest in branding, why a rebrand often feels overwhelming and how to simplify it, and the story of one client whose brand transformation led her to work alongside leadership legend John Maxwell in just two years.

If you’ve ever felt like your business name, offers, or visuals don’t reflect who you are and where you’re going, this conversation will show you how to reimagine your brand as a powerful asset that grows with you instead of holding you back.