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April 10, 2025 12 mins

Today's episode is a little more topical to the time.

I'm walking through a few parts of my down-market playbook, for 7 things I am doing at work when the market is down, and 3 things I am not doing.

 

My business is obsessed with pushing "risk tolerance questionnaires" in front of client's faces. I personally can't stand that. I don't think there's any way to actually prepare yourself for how you're going to feel when your investments lose money, and it's an exercise in futility to try to guess; let alone to make decisions based off of a hypothetical "what-if" when you're sitting in a calm air conditioned office.

But though you may not be able to forecast your feelings, you can decide rationally what your gameplan ought to be when, not if, stocks lose money. Because simple things become hard when you introduce stress and pressure, it's important to document your down market strategy before things are bad, to improve the chance you'll actually stick with it. 

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