In Episode 103 of the Super Clinic Project Podcast, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist dive into the evolving world of new patient marketing. Discover why acquiring new patients has become more challenging and learn actionable strategies to adapt and thrive in today's competitive landscape. Whether you're a chiropractic, med spa, functional medicine, or specialty clinic owner, these insights will help you dominate your market and fulfill your clinic's potential.
Key Takeaways:
- Understanding Market Changes: Learn about shifts in patient marketing and why it's more competitive now.
- Adapting to New Platforms: Discover how the concept of the "town square" has shifted from traditional media to platforms like Facebook, Instagram, and TikTok.
- Strategic Positioning: Understand the importance of differentiating your clinic in a crowded market.
- Pricing and Trust: Explore tactics for effective pricing and building trust with potential patients.
- Dream Outcome Marketing: Shift your focus from selling services to selling the dream outcomes your patients desire.
- The Power of Social Proof: Utilize testimonials and Google reviews to build credibility and trust.
Actionable Strategies:
- Differentiate Your Practice: Stand out by clearly setting your clinic apart as unique and superior.
- Effective Pricing Mechanisms: Use pricing strategies to attract and retain patients.
- Building Trust: Develop trust and likability with potential patients in competitive environments.
- Selling the Dream Outcome: Focus on what your patients truly want and communicate the benefits effectively.
- Leveraging Social Proof: Use testimonials and reviews to enhance your clinic's reputation.
Special Segments:
- Red Ocean vs. Blue Ocean: Learn how to create a market with less competition and more opportunities.
- The Power of Testimonials: Discover how patient testimonials can build credibility and trust over time.
- Content Creation Tips: Explore different types of content like educational videos, thought reversal, and community engagement to build trust and visibility.
Resources:
- Access more information on Video Performance Branding in including our "7 Money Models" PDF and other resources through our SKOOL portal by signing up on our website.
Connect with Us:
- Email: podcast@superclinicproject.com
Produced by: Brand Lab Media
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