107: Maximize Your 24 Hours: Transform Your Clinic & Life

Welcome to Episode 107 of the Super Clinic Project Podcast! In this episode, hosts Rory Morgan, Jennifer Gligoric, and Tracey Sundkvist share actionable strategies to help clinic owners maximize productivity, reclaim their time, and lead their businesses to new heights. Learn how to leverage your 24 hours effectively, prioritize what matters most, and implement systems that drive growth.

What You’ll Learn in This Episode:

• Why time is your most valuable resource and how to treat it with the respect it deserves.
• The importance of mindfulness in daily tasks and how intentionality can transform your productivity.
• How to structure your calendar to reflect your goals and priorities, including thinking time and GSD (Get Sh*t Done) time.
• The key to balancing roles as a CEO, manager, and technician in your clinic.
• Why charging what you're worth is essential to scaling your business and stepping into the CEO role.

Key Takeaways:

Mindful Living and Intentionality

1. Even mundane tasks can become moments of clarity and mindfulness. Jennifer shares a personal story about finding peace in daily chores and how being present can shift your mindset.

The Power of Leverage

1. Everyone has the same 24 hours. The difference lies in how you leverage them. Successful clinic owners focus on high-impact activities like planning, problem-solving, and marketing.

Your Calendar Is Sacred

1. Treat your calendar as law. Block out time for family, thinking, GSD, patient hours, selling, and marketing. Honor these commitments to align your actions with your values and goals.

The CEO Mindset

1. Clinic owners must allocate time to work on their business rather than just in it. This includes building systems, creating marketing strategies, and driving the vision of the business.

Charge What You’re Worth

1. If you’re stuck in the technician role with no time for CEO activities, it’s time to raise your prices. Higher margins allow you to hire help, freeing you to focus on growth.

Actionable Tips:

• Block Thinking and GSD Time: Dedicate at least 10 hours per week to planning, problem-solving, and executing tasks that grow your business.
• Focus Blocks: Use tools like the Tomato Timer for 20-minute laser-focused sessions to maximize productivity.
• Plan Your Priorities First: Schedule family time, vacations, and moments to “just be” before filling your calendar with work tasks.
• Adopt the Framework: Split your time between CEO (strategy), manager (systems), and technician (fulfillment) roles for balanced growth.
• Evaluate and Adjust: Regularly review your calendar to ensure your time aligns with your goals and values.

Memorable Quotes:

• “Most people don’t lead their life; they accept it. Be intentional with your time and choices.” – Rory Morgan
• “If you don’t have time for CEO activities, your business doesn’t have a CEO.” – Rory Morgan
• “Highly disciplined people are perceived as more respectful because they honor their time and yours.” – Jennifer Gligoric

Resources Mentioned in This Episode:

• The E-Myth Revisited by Michael E. Gerber – A must-read for clinic owners to understand the balance between working on and in your business.
• Free Masterclass: Learn how to scale your clinic t