124- Turn Your Clinic Into a Sellable Asset with Stephanie Hayes

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Stephanie Hayes, founder of Assets to Exits and host of the Real People, Real Business podcast. Stephanie shares her expertise on creating a business growth strategy with an exit in mind, helping clinic owners turn their businesses into valuable assets. Whether you're a small clinic owner just starting out or a seasoned entrepreneur, this episode is full of actionable insights to help you build wealth and plan for a successful exit.

Key Topics Discussed:

Building a Growth Strategy for Exits:

• Stephanie explains the difference between a business strategy and an exit strategy.
• The importance of conducting a benchmark valuation to identify challenges and opportunities.
• How risk adjustments, like diversification of channels and operational improvements, can significantly impact valuation.

Numbers and Financial Literacy:

• Why many clinic owners struggle with understanding financial statements.
• Stephanie’s approach to presenting numbers in an operational context that resonates with business owners.
• The importance of tracking metrics like conversion rates, ROI on ads, and pricing correlation.

Identifying and Leveraging Business Assets:

• Stephanie introduces her "9 Types of Assets" guide to help owners find hidden value in their business.
• Examples of assets clinic owners can create, such as branded events, SOPs, or customer data.
• How to conduct an asset inventory and use it to develop a growth strategy.

Avoiding Shiny Object Syndrome:

• Why business owners often get distracted by unrelated ventures when under pressure.
• The value of incremental shifts that align with the core business.
• How to leverage creativity without cannibalizing the rest of the business.

Aligning Offers with Values:

• Stephanie’s business model design framework ensures alignment between the owner’s values, target audience, offers, and pricing.
• The importance of transitioning to high-value core offers for long-term sustainability.

Memorable Quotes:

• "Your business is more than just revenue—it’s a collection of assets that can create wealth when leveraged correctly." — Stephanie Hayes
• "Numbers don’t lie. They tell you exactly where to fix your business when you understand them." — Stephanie Hayes
• "Fix what you’ve already built before jumping into something new. Desperation isn’t a strategy." — Stephanie Hayes
• "Think like a CEO, but also like a shareholder. Align your business with your long-term goals." — Jennifer Gligoric

Exclusive Resources for Listeners:

Stephanie has provided an incredible tool for clinic owners:

• The 9 Types of Assets Guide: A downloadable resource to help you uncover hidden value in your business and start building assets for a future exit.

Access this resource at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more.

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Stephanie? Visit our homepage to record a message for her. Your question might be featured in a future episode!