Host Rory Morgan welcomes Dr. Dee Bonney, former ER physician turned wellness clinic owner, to the Super Clinic Project Podcast. Dr. Dee shares his courageous journey from hospital burnout and financial uncertainty to building a thriving, purpose-driven practice in Central Indiana. He opens up about the tough mindset shifts, business lessons, and “ignorance tax” he paid to learn how to lead, scale, and create real impact—culminating in his clinic’s life-changing work with ketamine therapy. This episode is a must-listen for any clinician ready to escape the grind, grow with integrity, and serve their community at the highest level.
Key Topics & TakeawaysFrom Burnout to Bold Reinvention
The Reality of Entrepreneurship
Unlocking Growth: Systems, Margin, and Mindset
Selling with Integrity
Paying Down the ‘Ignorance Tax’
Purpose-Driven Growth
“Profit isn’t a bad word. Margin is what sustains the mission.” — Dr. Dee Bonney
“You didn’t know how to be a doctor before you learned it. Business is the same—pay to learn it well.” — Dr. Dee Bonney
“If what you do truly helps people, you owe it to your community to grow.” — Dr. Dee Bonney
“Time is our most valuable asset. Don’t pay the ignorance tax with years you’ll never get back.” — Dr. Dee Bonney
“It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.” — Dr. Dee Bonney
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