Profit Growth: Manny Skevofilax’s Top 5 Business Moves

Episode Summary

Host Jennifer Gligoric welcomes Manny Skevofilax—banker, consultant, speaker, and author—to the Super Clinic Project Podcast. Manny draws on decades of experience helping business owners grow profitably without falling into the debt trap. He shares the 5 essential methods clinic owners can use to maximize value, avoid burnout, and scale smart—plus his 6 secrets for raising prices with confidence and integrity. This episode is packed with actionable insights and real-world examples for any clinic owner ready to break the cycle of underpricing and build a sustainable, thriving business.

Key Topics & Takeaways

The Growth Trap & How to Escape

• Why chasing rapid growth can lead to debt, stress, and burnout—even for profitable clinics.
• The difference between healthy, sustainable growth and risky, unsustainable expansion.
• How to “get off the hamster wheel” by pacing growth and focusing on profitability.

The 5 Methods to Enhance Clinic Value

1. Don’t Underprice Your Services

• Confidence is key—charge what you’re worth and avoid the race to the bottom.
• Real-world story: A clinic that restructured its packages and pricing saw a $30K revenue jump in one month.

Target Bigger Clients & Expand Payment Options

• For B2B: Go upmarket—larger clients have bigger budgets and are more willing to invest.
• For B2C: Offer flexible payment and financing options (CareCredit, HFA, Creedy, etc.) so more patients can say “yes” to care.

Increase the Value of Existing Services

• Don’t compete on price alone (e.g., “Botox by the vial”). Focus on unique, outcome-driven packages.
• Personalize offers by listening to patient goals and bundling services for transformation.

Create New, Higher-Value Offers

• Ask your clients what they need—not just today, but in the future.
• Example: Manny developed a “bank relations” service after realizing clients feared talking to bankers.

Secrets to Successful Price Increases

• Be transparent and direct about price hikes.
• If nervous, start by raising prices for new clients only.
• Include annual increase clauses in contracts.
• Time increases thoughtfully—avoid raising prices during client challenges or sensitive periods.
• Always add or communicate new value with price increases.
• Be willing to walk away—never negotiate from desperation or reduce your value.

Actionable Insights for Clinic Owners

• Review your pricing and value proposition—are you undercharging or undervaluing your services?
• Explore opportunities to serve higher-value clients or expand payment options for patients.
• Bundle and personalize your offers to focus on outcomes, not just transactions.
• Regularly ask patients about their evolving needs—today and tomorrow.
• Plan for regular, well-communicated price increases and always add value.
• Stand firm in your value—don’t be afraid to walk away from deals that don’t serve your business.

Memorable Quotes

“Confident pricing isn’t just about numbers; it’s about believing in the value you deliver.” — Manny Skevofilax

“Slow and steady wins the race—grow at a pace that works for you and your team.” — Manny Skevofilax

“Your best new offers are often right under your nose—just ask your clients what they need next.” — Manny Skevofilax

 

Exclusive Resources for Listeners

• Free Financial Visibility Checklist: Download Manny’s 1-page tool to spot margin leaks and blind spots in your clinic at portalcfo.com.
• Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
• Masterclass Trial: Try our Masterclass free and discover the systems top clinics use to scale to 7-figures.

How to Support the Show

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About Our Guest

Manny Skevofilax is a banker, consultant, speaker, and author who specializes in hel