SEO Secrets for Clinics: Brandon Leibowitz’s Top Growth Hacks

Episode Summary

Host Jennifer Gligoric welcomes digital marketing and SEO expert Brandon Leibowitz, founder of SEO Optimizers, to the Super Clinic Project Podcast. Brandon reveals the most effective, up-to-date SEO strategies for clinic owners who want to boost their online visibility, attract more patients, and make their websites work harder—without getting lost in technical jargon. From content tips to backlink strategies and the latest AI trends, this episode is packed with actionable insights for any clinic owner ready to scale smarter and outpace the competition.

Key Topics & Takeaways

Content: The Foundation of SEO

• The #1 quick win: Add more relevant text to each page, especially at the bottom—Google reads everything, even if your patients don’t.
• Use AI tools to create concise, accurate content, but always review for accuracy and clarity.

Backlinks: Building Trust with Google

• Backlinks (links from other websites to yours) are the single most important ranking factor.
• Focus on earning links from relevant, authoritative sites—think industry blogs, news outlets, event sponsorships, or podcast guesting.
• Relevancy is more important than sheer volume; aim for quality over quantity.

Social Media: Post Where (and When) Your Audience Is

• Don’t try to be everywhere. Identify your audience’s habits (e.g., late-night for pain clinics, weekends for med spas) and post strategically.
• Study competitors’ posting times and engagement to find your sweet spot.

AI & SEO: The New Frontier

• Google no longer cares if content is written by humans or AI—accuracy and usefulness are what matter.
• AI can help with content and social media calendars, but you still need expertise to guide and verify outputs.

Tracking & Analytics: Know What’s Working

• Google Analytics and Google Search Console are must-haves for tracking website performance and keyword rankings.
• Set up conversion tracking for leads, calls, and sign-ups so you know your true ROI.

Choosing the Right SEO Partner

• Ask about their backlink strategy, client longevity, reviews, and case studies.
• Make sure they’re focused on high-quality, relevant backlinks and can show real results.

Actionable Insights for Clinic Owners

• Add more relevant text to every web page—especially at the bottom.
• Earn high-quality backlinks through guesting, partnerships, and press releases focused on your niche.
• Focus your social media: Post where your audience is most active, not everywhere.
• Leverage AI for content and social media—but always review and edit for accuracy.
• Install Google Analytics and Search Console right away to track your SEO progress.
• Vet your SEO partners: Ask for case studies, client references, and specifics on backlink building.

Memorable Quotes

“AI is a tool, not a replacement. Use it to speed up your content, but never skip the human touch.” — Brandon Leibowitz

 

“Relevancy is king in backlinks. One great link from your industry beats a hundred random ones.” — Brandon Leibowitz

 

“SEO isn’t magic—it’s about consistency, quality content, and building relationships online.” — Brandon Leibowitz

 

“Google Analytics is great, but can be overwhelming. Focus on the metrics that matter for your clinic.” — Brandon Leibowitz

Exclusive Resources for Listeners

• Brandon’s Free SEO Resource Library: Step-by-step guides, classes, and more at seooptimizers.com/gift
• Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com

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About Our Guest

Brandon Leibowitz is a digital marketing entrepreneur and founder of SEO Optimizers. With decades of experience helping businesses grow through smart SEO, Brandon specializes in practical, results-driven strategies for healthcare and service-based clinics.