The Landscaping Growth Script

Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.” 

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Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down 7 practical, psychology-backed ways to turn enhancements into predictable, high-margin revenue. 

If you’re tired of quoting mulch refreshes only when someone asks… If enhancement revenue feels random instead of strategic… If you want to grow without addi...

Your clients are already comparing you to someone. The question is — do you know who that someone is? 

In this episode of The Landscaping Growth Script, we’re talking about competitor audits — what they are, why they matter, and how to use them to sharpen your message, clarify your value, and attract the kind of clients who aren’t just browsing... they’re ready to buy. 

You’ll learn: 

• What to include in a strong competitor aud...

Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more than you need to. 

In this episode, we’re talking about Microsoft Ads (yep, Bing Ads) and why they deserve a spot in your marketing mix — especially if you're targeting affluent homeowners planning high-end outdoor projects. 

You’ll learn: 

• Why Bing Ads are perfect for reaching...

You get asked to sponsor things all the time — charity galas, golf tournaments, fun runs, your crew leader’s kid’s baseball team. Some are great. Some are a waste of money. In this episode, we’re breaking down how to tell the difference. 

You’ll learn: 

• How to evaluate sponsorships quickly (without a spreadsheet meltdown) 
• What makes a sponsorship actually worth the spend 
• How to politely decline when it’s not a fit — without ...

Most outdoor product and service businesses say their best clients come from referrals. But very few have an actual system in place to encourage, track, and grow those referrals. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down the 7 steps to building a real referral system for your outdoor business — one that turns happy clients into consistent, high-quality leads without awkward asks or gimmicky incentives...

What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think. 

In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger ref...

You’ve seen the bad promo items—cheap pens, stress balls, and koozies that go straight in the trash. But when promotional products are done right? They create loyalty, spark referrals, and keep your brand top-of-mind. 

In this episode, Katy breaks down how to choose branded gifts and swag that feel thoughtful, useful, and aligned with the kind of high-end work you do—whether you’re designing luxury outdoor spaces or managing long-t...

Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event. 

In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re r...

Ready to stop chasing the next algorithm update and start focusing on what actually works? In this kickoff episode for 2026, Katy Doss of Script Marketing dives into the 7 marketing fundamentals every luxury outdoor brand needs to revisit. 

From the psychology of persuasion to the power of great branding, human connection, and why good design still wins trust — this episode is a no-fluff reminder that the best marketing strategies...

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. 

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mis...

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build ...

It’s the last new episode of 2025—and we’re ending on a high note. 

In this episode of The Landscaping Growth Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” ...

What marketing tactics ACTUALLY worked for our clients in 2025? Like got real results?  

I’m giving you 9 in this week’s episode of The Landscaping Growth Script.  

We’re talking: 

• The ad platform that quietly crushed it (and isn’t Google or Meta) 
• The offline tactic that drove leads months after the send 
• The free AI tool that helped us write better, faster 
• A simple email strategy tweak that improved clicks instantly 
• …and ...

What if telling people who your product or service isn’t for actually helped you sell more? 

In this episode, Katy shares eye-opening research out of Georgetown, the University of Alabama in Huntsville, and Florida International University that shows negative framing — as in “Not for risk-taking investors” — can significantly boost interest and conversions. 

You'll learn why this works so well with preference-driven purchases (like...

Social media in 2026 isn’t what it used to be — and if you're still treating it like a free marketing tool, you're probably feeling the sting of fewer likes, less engagement, and leads that have all but vanished. 

In this episode of The Landscaping Growth Script, Katy Doss of Script Marketing breaks down what’s really working on social media right now — and what’s absolutely not. You’ll learn: 

• Why organic reach is basically d...

AI isn’t just the future — it’s already the new front door for local businesses. 

In this episode, Katy Doss of Script Marketing breaks down how artificial intelligence is changing the way affluent homeowners find and choose outdoor product and service companies. From ChatGPT recommendations to AI-driven reviews and content, this shift is rewriting the rules of local visibility. 

You’ll learn: 

• Why your next client might be a...

You’ve got the time — now it’s time to use it wisely. 

In Part 2 of our Off-Season Checklist series, Katy Doss dives into the backend systems and strategies that help luxury outdoor brands close more deals and create better client experiences. 

If Part 1 was about visibility, Part 2 is about what happens after they find you. We’re talking email automations, Google profile cleanup, getting on video (even if you hate it), offboardin...

The installs may be slowing down, but this is not the time to go quiet. 

In this episode of The Landscaping Growth Script, we’re kicking off a two-part series designed to help luxury outdoor product and service businesses make the most of their off-season. 

Host Katy Doss breaks down 5 key marketing moves to set you up for a profitable and less chaotic 2026 — from refining your messaging and using AI the right way, to overhauling y...