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March 18, 2025 14 mins

Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. 

We’ll cover: 

  • Why Pinterest outperforms Facebook and Instagram for high-end home projects
  • How to optimize your profile and boards to get discovered
  • The secret to Pinterest SEO (and how to use it to reach the right clients)
  • How to create scroll-stopping visuals that convert
  • The power of Pinterest Ads—and why they have a 2X higher return on ad spend than other platforms 

If you sell luxury pools, outdoor kitchens, high-end landscaping, pergolas, or outdoor furniture, your ideal buyers are already searching on Pinterest. The question is: Are they finding you? 

Don’t miss this episode—hit play now and start turning Pinterest into your most profitable marketing channel. 

 

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