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December 16, 2025 19 mins

It’s the last new episode of 2025—and we’re ending on a high note. 

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” again next year. 

Katy shares how to: 

  • Build a real strategic plan (not just a wish list) 
  • Focus on the right clients (not just more of them) 
  • Market year-round—even when business is seasonal 
  • Involve your whole team in shaping what’s next 
  • Set one audacious goal that drives everything 

Whether you're in landscaping, pool design, lighting, or outdoor living, this episode will give you a clear, motivating blueprint to shift from reactive to intentional in 2026. 

It’s not about hustling harder. It’s about making smarter moves. 

Tune in to start planning for a banner year. 

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