The Marketing Funnel Explained (And why it matters for your business)

You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business? 

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, Consideration, and Conversion. 

You’ll learn: 

• Why affluent homeowners need a different marketing approach 
• The biggest mistake outdoor businesses make when they skip funnel stages 
• Real-world tactics to help you attract, nurture, and convert the right buyers 
• What to post (and where) at every stage of the funnel 

Whether you're running Pinterest ads, sending direct mail, or still stuck shouting “Book Now!” into the marketing void — this episode is going to help you build a smarter, more balanced strategy that actually works. 

 

Other episodes mentioned:

• 5 Ways to Make your Yard Signs Work as Hard as You Do
• Make your Box Trucks a Marketing Powerhouse
• Maximizing Meta Ads for Selling to Affluent Buyers
• Top Video Tips for your Outdoor Business
• From Fluff to Firepower: How to Turn Testimonials into Sales Tools
• Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?