The Brand Blueprint - Capsule 5: Demystifying Marketing ROI and Strategic Brand Growth

<p>Welcome to a new installment of <strong>The Brand Blueprint</strong>—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.</p><p>This episode is dedicated to unraveling the complexities ofReturn on Investment (ROI) in marketing. Dana breaks down the essentials of how ROI works and its pivotal role in crafting effective marketing strategies. Learn about the importance of understanding your target audience, setting crystal-clear objectives, accurately measuring Key Performance Indicators (KPIs), and the necessity of continuously refining your strategies based on empirical data.</p><p>Looking ahead, Dana teases an exciting lineup of interviewswith industry luminaries such as Devoreaux Walton, Natalie Weakly, Sylvia Lin, and Greg Glynn. Additionally, anticipate a special focus on AI’s impact on branding and a fresh series with Dr. Geoff D. Green on mitigating stress and preventing burnout for entrepreneurs.</p><p>As we close this capsule, we also pay tribute to Black History Month by celebrating the influential contributions of African American founders and brand visionaries.</p><p>Join us for this enlightening journey into marketing andbrand building. Stay tuned for actionable insights and expert advice designed to elevate your brand's presence and impact.</p><p><br /></p><p>00:00 Welcome to Capsule Five: The Brand Blueprint</p><p>00:22 Dana's Passion for Marketing</p><p>02:41 The Importance of ROI in Marketing</p><p>03:43 Key Marketing Strategies for Founders</p><p>05:49 Exciting Content and Special Episodes</p><p>07:00 Conclusion and Final Thoughts</p>