The Brand Blueprint - Mastering Product Development | Insights from Desi, The Glam Scientist

<p>In this episode of<em>The Brand Blueprint</em>, host Dana Ammons, along with co-hosts Cataanda James and Heloise Lanoix, dive deep into the intricacies of product development with special guest Desiree Crenshaw, also known as Desi or the Glam Scientist. Desi, a seasoned chemist and entrepreneur, shares essential insights on formulating standout products, avoiding costly mistakes, and ensuring scalability.</p><p>The episode also covers the importance of owning your formulas, navigating contract manufacturers, and understanding regulatory and testing requirements. Additionally, Desi provides practical advice for indie brand founders on how to successfully bring their concepts to market, emphasizing the significance of thorough research, proper packaging, and realistic timelines. This episode is packed with valuable knowledge for anyone looking to elevate their brand&#39;s product development process.</p><p>00:00 Introduction to Product Development</p><p>00:20 Meet the Glam Scientist: Desiree Crenshaw</p><p>02:54 Rapid Fire Questions with Desi</p><p>05:47 Diving into the Main Interview</p><p>15:17 The Importance of Owning Your Formula</p><p>17:13 Challenges with Contract Manufacturers</p><p>29:28 The Cost of Not Getting Formulation Right</p><p>45:08 Understanding Contract Manufacturers</p><p>45:43 The Importance of Owning Your Formula</p><p>46:35 Challenges with Contract Manufacturers</p><p>49:51 Claims Testing and Validation</p><p>56:51 Navigating Production and Manufacturing</p><p>01:09:50 Packaging and Design Considerations</p><p>01:16:54 Final Advice and Contact Information</p>