Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth.
Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies.
Don't miss this in-depth conversation packed with insights on elevating your brand to the next level.
00:00 Introduction to the Brand Blueprint
00:54 Introducing Krista Kirth: Shaping Women's Hockey
03:53 Rapid Fire Questions with Krista
04:10 The Coffee vs. Tea Debate
08:12 Hockey Memories and Misconceptions About Sports Agents
13:47 The Importance of Athlete Branding
24:07 Krista's Journey to Becoming a Sports Agent
28:23 Pathways in Men's Hockey
29:08 Challenges in Women's Hockey
30:16 Formation of the PWHL
31:51 Expansion and Growth of the PWHL
33:05 Transitioning Focus to Women's Hockey
38:27 Building Personal Brands for Athletes
42:30 Managing Influences and Brand Integrity
47:46 The Importance of a Brand Bible
55:36 Krista's Services and Final Thoughts
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