Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building.
Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.
▶️ Subscribe now for more real, unfiltered insights for brand builders:
https://www.youtube.com/@brandblueprintpodcast
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Timestamps:
00:00 — Intro: Why Flow States Matter for Brand Builders
01:30 — Meet Dr. Murray Heber: From Olympic Athletes to Entrepreneurs
04:15 — Rapid Fire: Coffee, Cycling, and Favorite Places to Travel
07:00 — Dr. Heber’s Origin Story: From Injury to Peak Performance Science
10:30 — What is a Flow State (and Why You Need It)?
14:00 — How Top Performers Tap Flow (Without Even Knowing It)
17:15 — Why Grinding Harder Doesn’t Lead to Breakthroughs
19:00 — Neurochemicals Behind Flow: Dopamine, Norepinephrine, Anandamide
22:30 — Cortisol, Choking, and Avoiding Burnout
27:00 — How Loss of Autonomy Leads to Founder Burnout
30:15 — Flow OS: A Neuroscience-Driven Path to Peak Productivity
35:00 — Feedback Loops and Why Entrepreneurs Must Build Them
39:00 — Why "Shoulding" Yourself Destroys Focus
44:00 — Small Practical Changes to Start Tapping Flow Today
49:00 — Final Advice from Dr. Heber: Focus, Freedom, and Flow
53:00 — How to Connect with Dr. Heber and Explore Flow OS
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Guest Information:
Dr. Murray Heber
Founder of MH Elevate | Creator of Flow OS
Website: https://www.mh-elevate.com
Email: drheber@mh-elevate.com
Instagram: @mh.elevate
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