In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that provides tools and frameworks for innovators.
The conversation explores the importance of understanding patients' lived experiences, using technology for data sovereignty, and creating sustainable solutions in healthcare. The episode also features a rapid-fire segment to get to know Sheila better, touching upon her personal preferences, inspirations, and the significance of mentorship.
00:00 - Introduction to The Brand Blueprint
00:22 - Meet Sheila Phicil: Founder of the Compass Project
01:31 - Rapid Fire Questions with Sheila
04:18 - Sheila's Journey and Inspirations
11:28 - The Compass Project: Vision and Impact
24:25 - Mentorship and Public Health Pivot
34:08 - Impact of System Dynamics on Understanding Social Issues
35:31 - Cultural Shock and Racism in Boston
38:53 - Navigating Public Health and Technology
47:31 - Introduction to the Compass Project
48:31 - Challenges in Healthcare Startups
53:23 - Leveraging Blockchain and AI for Patient-Centered Solutions
57:22 - Engaging Patients in the Design Process
01:03:31 - Call to Action and Future Plans
01:07:35 - Conclusion and Final Thoughts
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