In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into design. Katie emphasizes the 'yellable why,' a concept to ensure brand messaging is consistently reflected in user experiences, and shares intriguing case studies and actionable insights for startups and established companies alike.
01:11 - Katie's Background and Expertise 01:48 - The Power of Storytelling in Product Design 02:21 - The Play-Doh Pivot Story 03:49 - Lego's Digital Transition and Missed Opportunities 05:23 - Katie's Approach to Brand and Product Design 05:55 - Early Career and Founding Nurture 07:02 - Integrating Brand and Product Experience 11:28 - Challenges in Brand and Product Marketing 15:58 - Behavioral Science in Product Design 18:40 - The Importance of Onboarding 23:00 - Case Studies and Real-World Examples 25:15 - Future Trends in Product and Brand Design 29:42 - Conclusion and Where to Find Katie
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