All Episodes

June 13, 2025 41 mins

Let’s get one thing straight: if you’re still running your 2023 playbook in 2025, you’re not “classic”—you’re behind. In this episode, Christopher Tompkins breaks down what’s actually happening in digital marketing right now—not the LinkedIn fluff, but the real deal trends that are shifting how we work, sell, and grow.

From AI fatigue (yes, it’s real) and the collapse of organic reach, to the rise of video-as-default and marketing automation that finally delivers, this episode pulls back the curtain on what’s working and what’s officially expired.

You’ll hear:

  • The brutal truth about why your engagement tanked (hint: the algorithm isn’t your friend)
  • How to stop wasting time on content that doesn’t convert
  • What 2025’s smartest marketers are doing right now to outpace the competition

This isn’t another crystal ball episode—it’s a tactical, no-filter guide to navigating the chaos and coming out ahead. Chris lays out what to ditch, what to double down on, and how to bulletproof your marketing strategy for the year ahead.

If you’re ready to stop playing catch-up and start leading, let’s dive in.

🎧 Press play. Your future-self will thank you.

 

Episode Highlights:

  • Intro [00:00]
  • Organic Reach Decline on Meta [00:08]
  • AI Fatigue [00:14]
  • The Shift on LinkedIn [00:18]
  • TikTok for Brand Awareness [00:21]
  • Email Marketing Renaissance [00:23]
  • Paid Media’s Role [00:30]
  • What Needs to Die in Marketing [00:32]
  • Bulletproof Takeaways [00:38]
  🔗 Resource Links

Stay connected and dive deeper:

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.