If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.
Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through how to actually make conferences convert.
You’ll learn how to stop treating events like expensive visibility plays and start turning them into lead-gen machines—without blowing your budget or burning out your sales team. Christopher covers everything from pre-event outreach using LinkedIn Sales Navigator, to smart on-site engagement tactics, to what 99% of marketers forget post-event (and why that’s killing your ROI).
What’s Inside:
From the Episode: Exposure without engagement isn’t marketing—it’s just travel.
If you're tired of conferences being a budget line with zero payback, this is the episode to rewrite your event strategy and make every trip count.
Need more brutal marketing truths and tactical brilliance? Subscribe to The Bulletproof Marketer wherever you get your podcasts.
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