Episode 07: The Email Marketing Autopsy: What’s Broken and How to Rebuild It

If you think email marketing is just “set it and forget it,” this episode is going to hurt a little.

Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.

In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times Square flyer. A breakdown of what most brands get wrong and what needs to change now—to turn your email list into a conversion engine (not a dead weight in your CRM).

You'll learn how to clean up your lists, structure KPIs that actually mean something, create campaigns that resonate, and set up automations that work while you're sleeping (not against you). Plus, he breaks down what email programs are worth the investment, and why “free” is probably costing you conversions.

 

What’s Inside:

• The one list mistake sabotaging your segmentation
• Why most “lead goals” are fluff without strategic KPIs
• How to segment without surveys (and still stay relevant)
• Automation flows every brand should have in place
• The tool you should immediately steal from your competitors

 

From the Episode: Email marketing isn’t dead, your strategy is.

If you’re tired of seeing zero ROI from your email list, this is your wake-up call.

 

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

 

Episode Highlights:

• Intro & Listener Call-Out [00:00]
• The Core Problem: Misaligned Goals & Messy Execution [04:30]
• How to Audit Your Email Marketing Program [10:00]
• The List Mistake That’s Killing Your Campaigns [16:30]
• Why “Just Get It Out” Is Ruining Your Q4 Strategy [21:15]
• E-Commerce Gold: Abandoned Cart Flows & List Growth [23:00]
• Smarter Segmentation Without a Survey [27:15]
• Campaign Metrics That Actually Matter [29:30]
• Automations, Abandonment, and Missed Revenue [33:45]
• Content That Converts Starts with Pain Points [35:00]
• Tool Spotlight: MailCharts [36:45]
• Bulletproof Takeaways [37:45]

 

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia